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Apple's 2nd largest acquisition is a startup with tech to read micro facial movementsapple acquires microfacial expressions5 days ago
Published January 29, 2026 by Philip Elmer-DeWitt

Apple's 2nd largest acquisition is a startup with tech to read micro facial movements

Reuters reports that Q.ai’s founding team will join Apple, including CEO Aviad Maizels. If that name sounds familiar it’s because this is the second company Maizels has sold to Apple.

Read More Apple's 2nd largest acquisition is a startup with tech to read micro facial movements

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Has Cupertino turned into Redmond?apple microsoft quartz6 days ago
Published January 29, 2026 by Philip Elmer-DeWitt

Has Cupertino turned into Redmond?

"Being boring is acceptable. Being irrelevant isn’t."

Read More Has Cupertino turned into Redmond?

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Apple Earnings Smackdown: Final estimates Q1 2026apple smackdown final q120266 days ago
Published January 29, 2026 by Philip Elmer-DeWitt

Apple Earnings Smackdown: Final estimates Q1 2026

Exclusive: The Apple 3.0 analysts (pros and indies) have placed their bets in advance of today’s September quarter results.

Read More Apple Earnings Smackdown: Final estimates Q1 2026

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Premarket: Apple is greenapple premarket green 1-29-266 days ago
Published January 29, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "US stock index futures edge up as markets digest Big Tech earnings" posted early Thursday.

Read More Premarket: Apple is green

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Did Ming-Chi Kuo take Apple shares down a peg?apple kuo memory margins6 days ago
Published January 28, 2026 by Philip Elmer-DeWitt

Did Ming-Chi Kuo take Apple shares down a peg?

Apple’s playbook is clear: use the market chaos to their advantage—secure the chips, absorb the costs, and grab more market share. They’ll make it back later on the services side.

Read More Did Ming-Chi Kuo take Apple shares down a peg?

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Reuters: Apple tomorrow will report its strongest iPhone sales growth in four yearsapple reuters strong fq120267 days ago
Published January 28, 2026 by Philip Elmer-DeWitt

Reuters: Apple tomorrow will report its strongest iPhone sales growth in four years

"Investors, however, will look for comments from the company on how it aims to navigate a global memory chip crunch that is likely to raise its cost and weigh on margins."

Read More Reuters: Apple tomorrow will report its strongest iPhone sales growth in four years

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Handicapping Apple's fiscal Q1 2026 earningsapple handicapping earnings fq120267 days ago
Published January 28, 2026 by Philip Elmer-DeWitt

Handicapping Apple's fiscal Q1 2026 earnings

Every analyst I've heard from expects Apple to deliver a great quarter. The only question is how great. 

Read More Handicapping Apple's fiscal Q1 2026 earnings

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Tim Cook's memo to Appleapple pretti cook memo7 days ago
Published January 28, 2026 by Philip Elmer-DeWitt

Tim Cook's memo to Apple

"I had a good conversation with the president this week where I shared my views, and I appreciate his openness to engaging on issues that matter to us all."

Read More Tim Cook's memo to Apple

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Premarket: Apple was green, turned redapple premarket green 1-28-267 days ago
Published January 28, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Tech Stocks Rally Ahead of Fed Rate Call. Dollar Falls After Trump Rout." posted early Wednesday.

Read More Premarket: Apple was green, turned red

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More blowback for Apple's Tim Cook, starting with M.G. Sieglerapple cook melania blowback1 week ago
Published January 27, 2026 by Philip Elmer-DeWitt

More blowback for Apple's Tim Cook, starting with M.G. Siegler

"Trump has clearly zeroed in on Apple and Cook in particular, as his own personal rag doll."

Read More More blowback for Apple's Tim Cook, starting with M.G. Siegler

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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