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Saturday Apple video: Great ideas start on Macapple saturday video goodall5 days ago
Published October 25, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Great ideas start on Mac

Every story you love. Every invention that moves you. Every idea you wished was yours...

Read More Saturday Apple video: Great ideas start on Mac

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Two Apple milestones: An intraday high of $265.29 and an ATH close of $262.82apple ath milestones6 days ago
Published October 24, 2025 by Philip Elmer-DeWitt

Two Apple milestones: An intraday high of $265.29 and an ATH close of $262.82

Third all-time high close this week.

Read More Two Apple milestones: An intraday high of $265.29 and an ATH close of $262.82

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The Information: Why Apple might abandon Globalstar for SpaceXapple spacex globalstar6 days ago
Published October 24, 2025 by Philip Elmer-DeWitt

The Information: Why Apple might abandon Globalstar for SpaceX

"Globalstar has struggled against SpaceX’s growing dominance in satellite communications and remains highly dependent on Apple, which has invested around $2 billion into Globalstar over the past three years."

Read More The Information: Why Apple might abandon Globalstar for SpaceX

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Apple ships AI servers earlyapple ai servers American6 days ago
Published October 24, 2025 by Philip Elmer-DeWitt

Apple ships AI servers early

In response to Trump’s aggressive push to get these projects online as soon as possible, Apple is ahead of schedule, with servers now being shipped to Apple’s data centers across the United States.

Read More Apple ships AI servers early

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Inside the Epic v. Apple appeals court (video)apple epic appeal video6 days ago
Published October 24, 2025 by Philip Elmer-DeWitt

Inside the Epic v. Apple appeals court (video)

Smart lawyers, smart judges, getting to the heart of the case.

Read More Inside the Epic v. Apple appeals court (video)

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Premarket: Apple was red, turned greenapple premarket mcintosh 10-24-256 days ago
Published October 24, 2025 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From CNBC's "Stock futures rise ahead of highly awaited inflation data" posted early Friday.

Read More Premarket: Apple was red, turned green

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Apple helped pay for thisapple east wing destroyed7 days ago
Published October 23, 2025 by Philip Elmer-DeWitt

Apple helped pay for this

Apple is among the 37 corporate and individual donors* funding Trump's ballroom.

Read More Apple helped pay for this

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Apple's share of India's smartphone shipments touches 10%apple iphone india shipments1 week ago
Published October 23, 2025 by Philip Elmer-DeWitt

Apple's share of India's smartphone shipments touches 10%

"Apple posted its highest-ever shipments in India in 3Q." — Omdia's Sanyam Chaurasia

Read More Apple's share of India's smartphone shipments touches 10%

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This is Apple anticipating a big iPhone refresh cycleapple manufacturing obligations q320251 week ago
Published October 23, 2025 by Philip Elmer-DeWitt

This is Apple anticipating a big iPhone refresh cycle

"Combing through Apple’s quarterly filings in the last few years, I observed that Apple has indeed raised its manufacturing obligations with suppliers and vendors" — Uttam Dey

Read More This is Apple anticipating a big iPhone refresh cycle

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Counterpoint: Apple's share of the PC market grew 15% YOY in the September quarterapple counterpoint pc mac1 week ago
Published October 23, 2025 by Philip Elmer-DeWitt

Counterpoint: Apple's share of the PC market grew 15% YOY in the September quarter

"The Windows 10 sunset has effectively acted as an industry-wide refresh timer, prompting both enterprises and consumers to replace aging systems ahead of the October deadline."

Read More Counterpoint: Apple's share of the PC market grew 15% YOY in the September quarter

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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