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A big bet on Apple at $245apple put peak 2455 days ago
Published October 5, 2026 by Philip Elmer-DeWitt

A big bet on Apple at $245

Each of those 7,000 puts represents 100 shares of Apple.

Read More A big bet on Apple at $245

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Mark Gurman retails Apple smart home rumors in his first 'Power On' podcastapple gurman podcast smarthome5 days ago
Published October 5, 2026 by Philip Elmer-DeWitt

Mark Gurman retails Apple smart home rumors in his first 'Power On' podcast

"There are warehouses around the world with these new Siri smart home devices stacked up top to bottom, ready to go."

Read More Mark Gurman retails Apple smart home rumors in his first 'Power On' podcast

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Premarket: Apple is redapple premarket red 10-9-265 days ago
Published October 5, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Drop With Fed Rates in Focus as Jobs Rally Fades" posted early Monday.

Read More Premarket: Apple is red

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Mark Gurman: John Ternus hangs out in Apple's industrial design shopapple ternus industrial design5 days ago
Published October 4, 2026 by Philip Elmer-DeWitt

Mark Gurman: John Ternus hangs out in Apple's industrial design shop

"Several people familiar with the department say he works hands-on in the studio several times a week, sometimes visiting multiple times in a single day."

Read More Mark Gurman: John Ternus hangs out in Apple's industrial design shop

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This week's Apple trading strategies (10/5-10/9/26)apple trading strategies 10-5-266 days ago
Published October 4, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (10/5-10/9/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (10/5-10/9/26)

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Last stop in France: Bordeauxapple bordeaux bourse1 week ago
Published October 2, 2026 by Philip Elmer-DeWitt

Last stop in France: Bordeaux

Following the marriage of Eleanor of Aquitaine to King Henry II, Bordeaux began three centuries of English rule.

Read More Last stop in France: Bordeaux

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Premarket: Apple is greenapple premarket green 10-8-261 week ago
Published October 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Investors' Business Daily: "Dow Jones Futures Rise, Oil Prices Tumble With Tesla, Jobs Report Due; Micron In Buy Area" posted early Friday: Dow Jones futures…

Read More Premarket: Apple is green

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Inside Chateaux Beynacapple chateaux beynac1 week ago
Published October 1, 2026 by Philip Elmer-DeWitt

Inside Chateaux Beynac

David Emery, friend of the blog, wanted to see the inside of a castle.

Read More Inside Chateaux Beynac

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The miracles of Rocamadourapple rocamadour miracles1 week ago
Published September 30, 2026 by Philip Elmer-DeWitt

The miracles of Rocamadour

The highpoint of our 42 mile cycle today was a tour of the canyonside town of Rocamadour, one of France's most popular pilgrimages.

Read More The miracles of Rocamadour

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Chateâu de la Treyneapple chateau treyne1 week ago
Published September 29, 2026 by Philip Elmer-DeWitt

Chateâu de la Treyne

We spent our second and third nights in a 14th Century castle that during WWII housed treasures from the Louvre.

Read More Chateâu de la Treyne

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

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  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
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  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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