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Saturday Apple video: I made a mixtape for you (2023)saturday apple video mixtape5 days ago
Published November 8, 2025 by Philip Elmer-DeWitt

Saturday Apple video: I made a mixtape for you (2023)

Celebrating the Year of the Snake with the first shot-on-iPhone Chinese New Year video (12 minutes).

Read More Saturday Apple video: I made a mixtape for you (2023)

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AppleInsider: Apple is playing the long game in AIapple intelligence long game6 days ago
Published November 7, 2025 by Philip Elmer-DeWitt

AppleInsider: Apple is playing the long game in AI

"AI money isn't eternal. Apple's money effectively is, though. They can wait."

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Vlad Savov: The iPhone is winning because AI isn'tapple iphone ai savov6 days ago
Published November 7, 2025 by Philip Elmer-DeWitt

Vlad Savov: The iPhone is winning because AI isn't

"Now, to be clear, I’m not declaring AI a total flop — it just hasn’t lived up to the promises of the hardware vendors who told us it would revolutionize the way we use electronics."

Read More Vlad Savov: The iPhone is winning because AI isn't

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Premarket: Apple is redapple premarket red 11-7-256 days ago
Published November 7, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures fall Friday with tech shares weak again, Nasdaq headed for big weekly loss" posted early Friday.

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Brian M: Why the hell doesn’t Apple…apple spam domain brian7 days ago
Published November 6, 2025 by Philip Elmer-DeWitt

Brian M: Why the hell doesn’t Apple…

Let me block entire domains in their Mail app?

Read More Brian M: Why the hell doesn’t Apple…

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Jim Cramer is all in on the Apple-Google AI dealapple google cramer ai7 days ago
Published November 6, 2025 by Philip Elmer-DeWitt

Jim Cramer is all in on the Apple-Google AI deal

"I love this combination, and I think people have to stop complaining about Apple being behind. They'll be fine."

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Mark Gurman: Apple is getting Google AI for a songapple google ai gurman1 week ago
Published November 6, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is getting Google AI for a song

"For Apple, the move marks an acknowledgment that it has fallen behind in AI — and is now willing to rely on outside technology to catch up."

Read More Mark Gurman: Apple is getting Google AI for a song

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Premarket: Apple is redapple premarket red 11-7-251 week ago
Published November 6, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures subdued as Qualcomm dips, focus on economic data" posted early Thursday.

Read More Premarket: Apple is red

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Apple and Amazon want $2 million in legal fees for fighting dead lawsuitapple amazon kill lawyers1 week ago
Published November 5, 2025 by Philip Elmer-DeWitt

Apple and Amazon want $2 million in legal fees for fighting dead lawsuit

The plaintiff withdrew from the litigation in January 2024, but the companies said Hagens Berman misled the court and opposing counsel about the man’s status for months, spurring unnecessary litigation and expenses.

Read More Apple and Amazon want $2 million in legal fees for fighting dead lawsuit

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Coming this week to Apple TV: 'Pluribus' (trailer)apple tv pluribus trailer1 week ago
Published November 5, 2025 by Philip Elmer-DeWitt

Coming this week to Apple TV: 'Pluribus' (trailer)

"The most miserable person on Earth must save the world from happiness."

Read More Coming this week to Apple TV: 'Pluribus' (trailer)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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