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Is this what dented Apple in premarket trading Monday morning?apple dented premarket3 days ago
Published August 10, 2026 by Philip Elmer-DeWitt

Is this what dented Apple in premarket trading Monday morning?

Analyst Edison Lee is concerned about the outlook for the company’s iPhone, especially Apple’s ability to drive higher average selling prices (ASPs) over time.

Read More Is this what dented Apple in premarket trading Monday morning?

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Premarket: Apple was green, turned redapple premarket red 8-12-263 days ago
Published August 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "S&P 500 futures inch higher as traders watch for Strait of Hormuz deal, inflation data" posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: Big changes coming for the Apple Watch?apple watch redesigns gurman4 days ago
Published August 9, 2026 by Philip Elmer-DeWitt

Mark Gurman: Big changes coming for the Apple Watch?

"The company is considering new devices with no displays, as well as different types of screens and various sizes."

Read More Mark Gurman: Big changes coming for the Apple Watch?

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Apple gives X's deep fakes a free passapple x free pass4 days ago
Published August 9, 2026 by Philip Elmer-DeWitt

Apple gives X's deep fakes a free pass

"Removing X would have likely caused a firestorm of political response against Apple." — Georgetown's Anupam Chander

Read More Apple gives X's deep fakes a free pass

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This week's Apple trading strategies (8/10-8/14/26)apple trading strategies 8-10-264 days ago
Published August 9, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/10-8/14/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/10-8/14/26)

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Tim Bajarin's Mt. Rushmore of tech journalismapple rushmore bajarin journalism5 days ago
Published August 8, 2026 by Philip Elmer-DeWitt

Tim Bajarin's Mt. Rushmore of tech journalism

Honoring Walt Mossberg, John Markoff, Steven Levy and David Pogue.

Read More Tim Bajarin's Mt. Rushmore of tech journalism

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Saturday Apple video: Steve Jobs and the Apple storyapple saturday german documentary5 days ago
Published August 8, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs and the Apple story

"From rebel to tech titan," a new German public TV documentary.

Read More Saturday Apple video: Steve Jobs and the Apple story

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How Apple wins AI's endgameapple endgame ai nvidia6 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

How Apple wins AI's endgame

"The endgame of AI is not four companies renting you intelligence by the token from a datacenter in Virginia."

Read More How Apple wins AI's endgame

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Mark Gurman: OpenAI's first device will be shiny AI donutapple gurman openai donut6 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Mark Gurman: OpenAI's first device will be shiny AI donut

"The device is designed to learn more about a user over time, letting it tailor conversations and act more like a real person."

Read More Mark Gurman: OpenAI's first device will be shiny AI donut

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Tiny Chinese chipmaker teaches giant Apple a lessonapple cxmt backfire6 days ago
Published August 7, 2026 by Philip Elmer-DeWitt

Tiny Chinese chipmaker teaches giant Apple a lesson

"Apple seemingly lost its main point of leverage."

Read More Tiny Chinese chipmaker teaches giant Apple a lesson

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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