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Apple click bait from the Motley Fool a few days earlyapple motley fool sell1 day ago
Published March 30, 2026 by Philip Elmer-DeWitt

Apple click bait from the Motley Fool a few days early

"A trio of concerns are weighing on the company."

Read More Apple click bait from the Motley Fool a few days early

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Premarket: Apple is green (and oversold)apple premarket green 3-30-261 day ago
Published March 30, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green (and oversold)

From CNBC's "Stock futures inch higher to start a holiday-shortened trading week" posted early Monday.

Read More Premarket: Apple is green (and oversold)

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The Verge: In antitrust, Apple is the new Microsoftapple antitrust microsoft verge2 days ago
Published March 29, 2026 by Philip Elmer-DeWitt

The Verge: In antitrust, Apple is the new Microsoft

"In an industry full of sprawling multipronged tech empires, the basic antitrust argument against Apple is comparatively simple."

Read More The Verge: In antitrust, Apple is the new Microsoft

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Apple chart of the weekapple revenue share counterpoint fq120262 days ago
Published March 29, 2026 by Philip Elmer-DeWitt

Apple chart of the week

In the December quarter, iPhones took 25% of sales and 60% of smartphone revenue. 

Read More Apple chart of the week

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Mark Gurman: Forget AI, Apple's core strength is hardwareapple gurman ai strategy2 days ago
Published March 29, 2026 by Philip Elmer-DeWitt

Mark Gurman: Forget AI, Apple's core strength is hardware

"The opportunity to turn Apple Intelligence into a moneymaker has effectively passed."

Read More Mark Gurman: Forget AI, Apple's core strength is hardware

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This week's Apple trading strategies (3/30-4/3/26)apple trading strategies 3-30-262 days ago
Published March 29, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/30-4/3/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/30-4/3/26)

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In the big tech free-fall this week, Apple stood outapple freefall big tech3 days ago
Published March 28, 2026 by Philip Elmer-DeWitt

In the big tech free-fall this week, Apple stood out

"Among tech’s megacap companies, Apple held up the best, notching a slight gain for the week."

Read More In the big tech free-fall this week, Apple stood out

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Steven Levy: Apple is allergic to nostalgiaapple steven levy nostalgia3 days ago
Published March 28, 2026 by Philip Elmer-DeWitt

Steven Levy: Apple is allergic to nostalgia

"If you look backward in this business, you'll be crushed," Steve Jobs told Levy in 2008. "You have to look forward.”

Read More Steven Levy: Apple is allergic to nostalgia

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Saturday Apple video: Steve Jobs introduces iMac (1998)apple saturday video imac3 days ago
Published March 28, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs introduces iMac (1998)

"We are targeting this for the No. 1 use consumers tell us they want a computer for: To get on the Internet, simply and fast." Got…

Read More Saturday Apple video: Steve Jobs introduces iMac (1998)

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KeyBanc cheers Apple's monetization pushapple keybanc monetization4 days ago
Published March 27, 2026 by Philip Elmer-DeWitt

KeyBanc cheers Apple's monetization push

"It remains to be seen how well Apple Intelligence features will integrate, which will be key in a successful re-launch." — Analyst Brandon Nispel

Read More KeyBanc cheers Apple's monetization push

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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