Saturday Apple video: Why Apple Didn't Make Steve Jobs Rich
"Pixar was a long-dated option. Jobs had paid a small premium upfront with that first $10 million for a shot at an enormous, wildly uncertain payoff in the future."
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]