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Car crash: Apple vs. Volkswagen9 years ago
Published May 24, 2016 by Philip Elmer-DeWitt

Car crash: Apple vs. Volkswagen

Both these versions of our automotive future can't be true. "I believe Apple is going to be involved in cars on a grand scale. I don’t believe they are going…

Read More Car crash: Apple vs. Volkswagen

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4 out of 5 new iPhone owners still haven't activated Apple Pay9 years ago
Published May 24, 2016 by Philip Elmer-DeWitt

4 out of 5 new iPhone owners still haven't activated Apple Pay

A missed opportunity. Though some of the patrons at my local food coop may be stuck in the 1960s, there's nothing funky about the store's checkout system. The kiosk at…

Read More 4 out of 5 new iPhone owners still haven't activated Apple Pay

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I have a bad feeling about this Apple rumor9 years ago
Published May 23, 2016 by Philip Elmer-DeWitt

I have a bad feeling about this Apple rumor

High expectations can be as dangerous as low. From Barron's Asia: Taiwan’s Economic Daily said Apple had asked its suppliers to produce 72 to 78 million…

Read More I have a bad feeling about this Apple rumor

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How Apple makes iconic public spaces its own9 years ago
Published May 22, 2016 by Philip Elmer-DeWitt

How Apple makes iconic public spaces its own

First Grand Central, now Union Square. Jony Ive calls the effect he was going for in the Apple Store that opened Saturday on San Francisco’s Union Square "taking transparency…

Read More How Apple makes iconic public spaces its own

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Video: India has a man-crush on Apple's Tim Cook9 years ago
Published May 21, 2016 by Philip Elmer-DeWitt

Video: India has a man-crush on Apple's Tim Cook

The local media can't get enough of Apple's CEO. Tim Cook's three-day tour of the world's fastest-growing smartphone market is getting rock-star treatment. So much for…

Read More Video: India has a man-crush on Apple's Tim Cook

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Tim Cook: "We are in India for 1,000 years."9 years ago
Published May 20, 2016 by Philip Elmer-DeWitt

Tim Cook: "We are in India for 1,000 years."

What Apple's CEO told the Indian media. Excerpts from his first interview with the Indian press: On selling used iPhones in India: “If you think about automobiles, brands like Lexus…

Read More Tim Cook: "We are in India for 1,000 years."

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4 video tours of San Francisco's new flagship Apple Store9 years ago
Published May 20, 2016 by Philip Elmer-DeWitt

4 video tours of San Francisco's new flagship Apple Store

You could drive a car through those 42-foot sliding doors. Jack Stewart for Wired: A good overview. Rene Richie for iMore: A showcase of iPhone editing tools. Brian…

Read More 4 video tours of San Francisco's new flagship Apple Store

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Meet the brains behind Google Street View9 years ago
Published May 19, 2016 by Philip Elmer-DeWitt

Meet the brains behind Google Street View

This tiny chip could give Google a seven-year edge in artificial intelligence. According to Creative Strategies' Ben Bajarin, who knows this stuff, there are only a handful of companies…

Read More Meet the brains behind Google Street View

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Six funds that drove Apple's share price last quarter9 years ago
Published May 19, 2016 by Philip Elmer-DeWitt

Six funds that drove Apple's share price last quarter

One more dispatch from the 13Fs filed with the SEC Monday. No company is more heavily traded than Apple. Last quarter, these six funds bought or sold more Apple…

Read More Six funds that drove Apple's share price last quarter

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Apple TV's share of the pie grew 67% in the U.S. last year9 years ago
Published May 18, 2016 by Philip Elmer-DeWitt

Apple TV's share of the pie grew 67% in the U.S. last year

Catching up to devices that sell for a fraction the price. Not seeing the interactive pie chart? Try the website.  MacDailyNews take: "Apple achieved that despite…

Read More Apple TV's share of the pie grew 67% in the U.S. last year

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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