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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Dig Salesforce's Apple rootsMarc Benioff7 years ago
Published June 17, 2018 by Philip Elmer-DeWitt

Dig Salesforce's Apple roots

"There was a pirate flag on the roof. There was a motorcycle in the lobby. It was a big scene." —Marc Benioff

Read More Dig Salesforce's Apple roots

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How AirPods will change the worldapple airpods bogost7 years ago
Published June 17, 2018 by Philip Elmer-DeWitt

How AirPods will change the world

"They occupy an orifice in your head. They whisper directly to your brain." —Ian Bogost

Read More How AirPods will change the world

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Who's balking at the iPhone X price tag?sticker shock7 years ago
Published June 16, 2018 by Philip Elmer-DeWitt

Who's balking at the iPhone X price tag?

The Wall Street Journal claims Apple sticker shock, the trade press piles on. From Apple to Stick With Cheaper Screens as Consumers Balk at iPhone X Price…

Read More Who's balking at the iPhone X price tag?

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Apple Park: Standing desks for all, daycare by lottery?standing desks daycare7 years ago
Published June 15, 2018 by Philip Elmer-DeWitt

Apple Park: Standing desks for all, daycare by lottery?

Breeders of Apple, feel free to speak up. 

Read More Apple Park: Standing desks for all, daycare by lottery?

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Gene Munster: Apple is 5 years behind Netflixapple netflix original video content7 years ago
Published June 15, 2018 by Philip Elmer-DeWitt

Gene Munster: Apple is 5 years behind Netflix

But, he adds, Apple's original video content is further along than you think.

Read More Gene Munster: Apple is 5 years behind Netflix

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Wall Street Journal: Meet Apple’s Security Headachegraykey box grayshift7 years ago
Published June 15, 2018 by Philip Elmer-DeWitt

Wall Street Journal: Meet Apple’s Security Headache

From "The hacking box that led to the golden age of iPhone investigations," in Friday's WSJ ($).

Read More Wall Street Journal: Meet Apple’s Security Headache

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Achilles, the Tortoise and Apple's market capachilles tortoise7 years ago
Published June 14, 2018 by Philip Elmer-DeWitt

Achilles, the Tortoise and Apple's market cap

The closer Apple gets to the goal, the more it seems to recede.

Read More Achilles, the Tortoise and Apple's market cap

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Apple vs. Po-popolice unlock iphones7 years ago
Published June 14, 2018 by Philip Elmer-DeWitt

Apple vs. Po-po

Apple has to stand firm, and we have to support them.

Read More Apple vs. Po-po

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24 charming minutes with Tim Cookcook rubenstein7 years ago
Published June 13, 2018 by Philip Elmer-DeWitt

24 charming minutes with Tim Cook

Nobody mentions Trump by name. Cook can't even bring himself to say "executive branch."

Read More 24 charming minutes with Tim Cook

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Mark Gurman nailed Marzipanmarzipan7 years ago
Published June 13, 2018 by Philip Elmer-DeWitt

Mark Gurman nailed Marzipan

Credit where credit is due.

Read More Mark Gurman nailed Marzipan

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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