This week's Apple trading strategies (3/2-3/6)

A place for Apple traders and investors to share their best ideas — Pandemic panic edition.

In case you missed it, here's Tim Cook's full 10-minute interview last week with Fox Business:

Finally, by popular demand, Apple vs. the S&P 500:

apple trading strategies 3-2

Although I am now, finally, an Apple shareholder (see Why I bought a share of Apple, my first), I still have nothing to add. Don’t blame me if you drain your IRA doing something you read about here.


  1. Manfred Schwencke said:
    Off-topic regarding Apple’s supply chain:

    Airpod Pros were sold out in Bay Area stores last few days. Now they are available again. Also, all iPhone models and other hardware are available (same in Europe).

    Thus, supply does not seem to be a problem yet with respect to end consumers even though factory ramp-up in China is slow after Chinese New Year due to Corona Virus.
    Second, production seems to be picking up, since yesterday’s Airpod Pro delivery should have been produced after the Corona Virus outbreak.

    All in all, effects from a supply side should be limited so far. Demand side will be different, though …

    March 1, 2020
    • Gregg Thurman said:
      Is it possible that Apple prepared for Lunar New Year production slow down (as it might every year) by maintaining December quarter production levels until the holiday began, thus having a larger than usual finished goods inventory on hand?

      In Apple’s conference Luca always refers to inventory thusly: “We finished the quarter with…..”. That doesn’t mean finished goods inventory was maintained at a constant level.

      The upstart of this is that, with diminished sales activity in China (the hardest hit country in the world), inventory originally earmarked for Chinese consumption is being shipped elsewhere, ergo, for the foreseeable future the only market that will be adversely impacted by a production slowdown will be China.

      Being ~20% of Apple’s revenue that’s a great deal of inventory that can (will?) be diverted elsewhere.

      The math then, hypothesizes that the total decline in Apple’s revenue guidance will be about 7% (other factors included in calculation).

      March 1, 2020
  2. Kirk DeBernardi said:

    Anyone know how to catch the falling knives?

    Today’s market is fertile proving ground for the true Apple faithful.

    March 1, 2020
  3. Brian Loftus said:
    I hope I am wrong but I do not think we have hit bottom. China moved from multiple days of 400-500 new cases to over 500 cases per day. South Korea may have seen its max but Iran and Europe are going to increase cases this week even if they are doing everything right.

    Add to the data the politics of it all and “bad news sells” and I expect a week of negative news stories.

    March 1, 2020
    • Gregg Thurman said:
      Has anyone noticed that the CDC, halfway through the flu season reported on January 22 that 6600 of 13,000,000 (includes both influenza B (Victoria) and influenza A (H1N1) strains) infected died in the US alone, and that the death rate of 6.9% (which included pneumonia as cause death) had not reached epidemic levels? Or that 64% of those US deaths were among the >65 age group with weakened immune systems?

      Not reported in today’s media frenzy is that, as it currently stands, COVID 19 is less than 3X deadlier than influenza A and influenza B. By extension that indicates less than 20,000 COVID 19 of US related deaths in a total population of approximately 350,000,000 by the first of August. If you’re black the odds of being shot to death in Chicago are higher.

      March 1, 2020
  4. Robert Paul Leitao said:
    As Tim Cook pointed out in the interview, Apple is a buyer of the company’s shares. He also reiterated (again!) the company is focused on the long-term, not the short-term nor near-term market gyrations.

    If a small investor is not playing options and is not buying on margin, there are only two days Apple’s share price matters to the investor – the day the investor buys shares of Apple and the day the investor sells the shares of Apple.

    I’m sure Apple is prudently taking advantage of the recent pullback in the share price. I’m also sure there will be many astute long-term investors that will be shopping for value investments based on fundamentals as the recent and ferocious selling pressure subsides.

    March 1, 2020

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