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UBS cuts Apple estimates, price target — updatedapple bofa cut 2507 years ago
Published November 14, 2018 by Philip Elmer-DeWitt

UBS cuts Apple estimates, price target — updated

An analyst's placeholder, waiting for more news to break. 

Read More UBS cuts Apple estimates, price target — updated

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Guggenheim downgrades Apple, drops $245 price targetapple downgrade oppenheimer perform7 years ago
Published November 14, 2018 by Philip Elmer-DeWitt

Guggenheim downgrades Apple, drops $245 price target

He still considers Apple a "product company." 

Read More Guggenheim downgrades Apple, drops $245 price target

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Apple's 'peak iPhone' bungee jumppeak iphone bungee jump7 years ago
Published November 13, 2018 by Philip Elmer-DeWitt

Apple's 'peak iPhone' bungee jump

It’s like a slingshot — the harder you pull, the more propulsion you generate. —Jason Schwarz

Read More Apple's 'peak iPhone' bungee jump

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Does Apple REALLY want you to keep your iPhones for longer?last longer7 years ago
Published November 13, 2018 by Philip Elmer-DeWitt

Does Apple REALLY want you to keep your iPhones for longer?

No. Apple wants you to give your phone to someone else.

Read More Does Apple REALLY want you to keep your iPhones for longer?

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Goldman Sachs cuts Apple price target on Lumentum news — updatedapple keybanc cuts 1737 years ago
Published November 13, 2018 by Philip Elmer-DeWitt

Goldman Sachs cuts Apple price target on Lumentum news — updated

Could be a bad sign. Could be a misread signal.

Read More Goldman Sachs cuts Apple price target on Lumentum news — updated

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What the Apple press missed in Monday's Lumentum storyapple lumentum finisar7 years ago
Published November 13, 2018 by Philip Elmer-DeWitt

What the Apple press missed in Monday's Lumentum story

Apple fell on the assumption that bad news for Lumentum spelled bad news for iPhone unit sales. 

Read More What the Apple press missed in Monday's Lumentum story

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iPhones now cost nearly 5X more than non-Apple phonesiphone price elasticity7 years ago
Published November 12, 2018 by Philip Elmer-DeWitt

iPhones now cost nearly 5X more than non-Apple phones

Apple may have stretched iPhone price elasticity about as far as it can go, says Bernstein’s Toni Sacconaghi.

Read More iPhones now cost nearly 5X more than non-Apple phones

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Wells Fargo: Apple under pressure after Lumentum cutslumentum wells fargo7 years ago
Published November 12, 2018 by Philip Elmer-DeWitt

Wells Fargo: Apple under pressure after Lumentum cuts

Wondering why Apple fell into the 190s this morning?

Read More Wells Fargo: Apple under pressure after Lumentum cuts

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J.P. Morgan trims Apple price target and iPhone estimateshaircut j.p. morgan trims estimates7 years ago
Published November 12, 2018 by Philip Elmer-DeWitt

J.P. Morgan trims Apple price target and iPhone estimates

From a note to clients by analyst Samik Chatterjee that landed on my desktop Monday.

Read More J.P. Morgan trims Apple price target and iPhone estimates

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How Steve Jobs lost the Mac to Jean-Louis Gasséejobs ibm gassee7 years ago
Published November 12, 2018 by Philip Elmer-DeWitt

How Steve Jobs lost the Mac to Jean-Louis Gassée

The backstory, as Gassée tells it.

Read More How Steve Jobs lost the Mac to Jean-Louis Gassée

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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