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Unit bombshell blows $168 billion off Apple's market cap7 years ago
Published November 15, 2018 by Philip Elmer-DeWitt

Unit bombshell blows $168 billion off Apple's market cap

Did the blowback take Tim Cook and Luca Maestri by surprise?

Read More Unit bombshell blows $168 billion off Apple's market cap

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Morgan Stanley: Buy Apple amid supply chain noisemr. market morgan stanley buy apple7 years ago
Published November 15, 2018 by Philip Elmer-DeWitt

Morgan Stanley: Buy Apple amid supply chain noise

Katy Huberty says Mr. Market is way too hung up on unit sales.

Read More Morgan Stanley: Buy Apple amid supply chain noise

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Leaked Apple AirPod photos: What's different?leaked apple airpods7 years ago
Published November 15, 2018 by Philip Elmer-DeWitt

Leaked Apple AirPod photos: What's different?

I'm more than ready for a new pair.

Read More Leaked Apple AirPod photos: What's different?

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Watch CNBC bears kick Apple on the way down (video)kick falling apple7 years ago
Published November 14, 2018 by Philip Elmer-DeWitt

Watch CNBC bears kick Apple on the way down (video)

Shark Tank's Kevin O'Leary sets the tone.

Read More Watch CNBC bears kick Apple on the way down (video)

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At $188, did Apple just hit bottom? [update: no]7 years ago
Published November 14, 2018 by Philip Elmer-DeWitt

At $188, did Apple just hit bottom? [update: no]

Includes my full list of Apple price targets, as accurate and up-to-date as I can make it.

Read More At $188, did Apple just hit bottom? [update: no]

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UBS cuts Apple estimates, price target — updatedapple bofa cut 2507 years ago
Published November 14, 2018 by Philip Elmer-DeWitt

UBS cuts Apple estimates, price target — updated

An analyst's placeholder, waiting for more news to break. 

Read More UBS cuts Apple estimates, price target — updated

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Guggenheim downgrades Apple, drops $245 price targetapple downgrade oppenheimer perform7 years ago
Published November 14, 2018 by Philip Elmer-DeWitt

Guggenheim downgrades Apple, drops $245 price target

He still considers Apple a "product company." 

Read More Guggenheim downgrades Apple, drops $245 price target

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Apple's 'peak iPhone' bungee jumppeak iphone bungee jump7 years ago
Published November 13, 2018 by Philip Elmer-DeWitt

Apple's 'peak iPhone' bungee jump

It’s like a slingshot — the harder you pull, the more propulsion you generate. —Jason Schwarz

Read More Apple's 'peak iPhone' bungee jump

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Does Apple REALLY want you to keep your iPhones for longer?last longer7 years ago
Published November 13, 2018 by Philip Elmer-DeWitt

Does Apple REALLY want you to keep your iPhones for longer?

No. Apple wants you to give your phone to someone else.

Read More Does Apple REALLY want you to keep your iPhones for longer?

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Goldman Sachs cuts Apple price target on Lumentum news — updatedapple keybanc cuts 1737 years ago
Published November 13, 2018 by Philip Elmer-DeWitt

Goldman Sachs cuts Apple price target on Lumentum news — updated

Could be a bad sign. Could be a misread signal.

Read More Goldman Sachs cuts Apple price target on Lumentum news — updated

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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