Counterpoint: Apple Watch still rules

“Competing with Cupertino and a cult-like consumer following is a difficult task for any competitor.”  Wedbush Daniel Ives told Fortune.

From Tuesday's Global Smartphone Tracker:

counterpoint apple watch rules
Top 5 bestsellers for 2018

Commenting on the findings, Counterpoint Research Analyst, Satyajit Sinha, said, “Apple Watch shipments grew a solid 22% YoY in 2018. Apple Watch Series 4  was the star performer. It sold 11.5 million units during 2018, making it the best-selling model for the year.  We believe its success was due to its focus on health-related features like ECG and fall detection. Further, it speaks volumes of how far Apple has come with Apple Watch as a meaningful health device...

“The overall smartwatch segment is going through a phase of evolution of cellular capabilities, which can make it a true standalone wearable device. Players like Apple, imoo, Samsung, Huawei, Ticwatch, and other kids watch brands were the early adopters. However, Apple and imoo cellular smartwatch contributed to 13% and 10% of 2018 shipments, respectively.”

My take: Apple and the wannabes.


  1. David Drinkwater said:
    “However, Apple and imoo cellular smartwatch contributed to 13% and 10% of 2018 shipments, respectively.”

    Where does the number 13% come from? The chart shows 38% for Apple!

    June 27, 2019
  2. Gary Morton said:
    The mystery of it all: Here’s a chart with some colored bars, some numbers,, some company logos, and some years. What does it mean?

    June 27, 2019
    • Gregg Thurman said:
      Another way to look at the data:

      #1 Apple Watch Series 4 (current edition)
      #2 Apple Watch Series 3 (one-year-old edition)
      #3 Fitbit Versa (current edition)
      #4 imoo Z3 (current edition)
      #5 Apple Watch Series 2 (two-year-old edition).

      What does it say about the competition when a two-year-old Apple Watch outsells the next 15 competitors.

      June 27, 2019
  3. Fred Stein said:
    None of the top five run Google’s Wear OS.

    What does that mean? That means that Google is out of the game for the next smaller form factor, wearables. Apple can outspend (invest) to widen their technology lead in wearables.with positive ROI.

    June 27, 2019
  4. Jerry W Doyle said:
    I always have believed fervently that the Watch is Apple’s next iPhone. The Watch is unique and innovative. Its utility and full range of uses and how to employ those uses in carrying out our daily activities of living evolve gradually for the user in time. Then one day, the user experiences an epiphany realizing that the Watch affords him or her the ability to break their umbilical cord attachment to the iPhone and fly free from the iPhone nest. When that happens, it’s like an awakening! The Watch will be a huge hit for Apple (as it already is showing us that fact) and will drive revenue going forward. It will become an independent device itself. Then when the user needs to delve deeper into the iOS system the user reaches for the iPhone, just as we now reach for the iPad when we need more computing power, and we drop the iPad and reach for our laptop to delve deeper until we need the full maximum resources of our iMac desktop computing.

    Folk fast are realizing that the Apple Watch is the Gateway into the Apple ecosystem.

    June 27, 2019

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