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Wedbush raises Apple price target to $215apple target bernstein 1956 years ago
Published March 21, 2019 by Philip Elmer-DeWitt

Wedbush raises Apple price target to $215

Except for the higher target, not much new here. Even the metaphors are familiar.

Read More Wedbush raises Apple price target to $215

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J.P. Morgan: Lowering expectations for Apple's March 25 eventapple showtime lowers bar6 years ago
Published March 21, 2019 by Philip Elmer-DeWitt

J.P. Morgan: Lowering expectations for Apple's March 25 event

A strong No. 2 after Netflix?

Read More J.P. Morgan: Lowering expectations for Apple's March 25 event

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Apple tweets a product releasetim cook tweets airpods 26 years ago
Published March 20, 2019 by Philip Elmer-DeWitt

Apple tweets a product release

"Try drawing up the release of AirPower." — Not Jony Ive

Read More Apple tweets a product release

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Why Apple's pitch to big newspapers is falling flatapple news pitch falling flat6 years ago
Published March 20, 2019 by Philip Elmer-DeWitt

Why Apple's pitch to big newspapers is falling flat

"A lot of news articles are interchangeable in a way that music artists or movies aren't."

Read More Why Apple's pitch to big newspapers is falling flat

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Why did Apple short interest explode in February?short interest explodes6 years ago
Published March 19, 2019 by Philip Elmer-DeWitt

Why did Apple short interest explode in February?

Two of my favorite independent analysts, spotting trends the pros can't see.

Read More Why did Apple short interest explode in February?

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More Apple deck clearing: Two new iMacsfinally two iMacs6 years ago
Published March 19, 2019 by Philip Elmer-DeWitt

More Apple deck clearing: Two new iMacs

March 25 is Showtime. No time for hardware. 

Read More More Apple deck clearing: Two new iMacs

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Cowan: Apple is spending $1-2 billion a year on moonshotscowan apple moonshot6 years ago
Published March 19, 2019 by Philip Elmer-DeWitt

Cowan: Apple is spending $1-2 billion a year on moonshots

Can't innovate anymore? Analyst Krish Sankar pushes back.

Read More Cowan: Apple is spending $1-2 billion a year on moonshots

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BTIG: Apple is spending $2 billion a year on new showsBTIG Apple two billion content6 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

BTIG: Apple is spending $2 billion a year on new shows

That's not the program Apple's Eddy Cue was pitching two years ago.

Read More BTIG: Apple is spending $2 billion a year on new shows

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Clearing decks, Apple updates 2 minor iPadstwo minor ipads with family6 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

Clearing decks, Apple updates 2 minor iPads

March 25 is Showtime, not hardware time.

Read More Clearing decks, Apple updates 2 minor iPads

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NYTimes: Filming has wrapped on five Apple showsapple five filming done6 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

NYTimes: Filming has wrapped on five Apple shows

Two are in the can. Nine more could be ready for the fall 2019 season. From John Koblin's Apple’s Big Spending Plan to Challenge Netflix Takes Shape in…

Read More NYTimes: Filming has wrapped on five Apple shows

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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