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Apple 3.0 pages views set all-time record last monthapple page views october7 years ago
Published November 1, 2018 by Philip Elmer-DeWitt

Apple 3.0 pages views set all-time record last month

For the price of a nice pair of jeans you could join the most civilized conversation about Apple on the internet.

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Apple 3.0 Earnings Smackdown: Final spreadsheet Q4 2018apple earnings smackdown final q3 20207 years ago
Published November 1, 2018 by Philip Elmer-DeWitt

Apple 3.0 Earnings Smackdown: Final spreadsheet Q4 2018

Naming names and setting expectations for today’s Apple earnings report.

Read More Apple 3.0 Earnings Smackdown: Final spreadsheet Q4 2018

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Apple 3.0 gets plug in Brooklyn business blogbridge koepp7 years ago
Published November 1, 2018 by Philip Elmer-DeWitt

Apple 3.0 gets plug in Brooklyn business blog

From Steve Koepp's "Apple Discovers a New Stage for Its Fanfare: Brooklyn" in The Bridge.

Read More Apple 3.0 gets plug in Brooklyn business blog

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Place your bets: Apple's guidance for Q1 2018guidance q1 20197 years ago
Published October 31, 2018 by Philip Elmer-DeWitt

Place your bets: Apple's guidance for Q1 2018

It’s not the earnings for last quarter that matter most to traders, it's the guidance for this quarter.

Read More Place your bets: Apple's guidance for Q1 2018

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How the MacBook Air's audio port is like Taylor Swift's belly buttontaylor swift belly button7 years ago
Published October 31, 2018 by Philip Elmer-DeWitt

How the MacBook Air's audio port is like Taylor Swift's belly button

Do you think Apple is embarrassed? With TS and her umbilicus, I gather, it's different. 

Read More How the MacBook Air's audio port is like Taylor Swift's belly button

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Apple in Brooklyn: What the analysts are sayingbrooklyn analysts saying7 years ago
Published October 31, 2018 by Philip Elmer-DeWitt

Apple in Brooklyn: What the analysts are saying

Excerpts from the notes I've seen. 

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How the analysts re-tuned their iPhones estimateschanged tune iphone fiscal q4 20187 years ago
Published October 31, 2018 by Philip Elmer-DeWitt

How the analysts re-tuned their iPhones estimates

They are, as a group, modestly more bullish than they were three months ago.

Read More How the analysts re-tuned their iPhones estimates

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Live from Apple's Brooklyn Academy of Music eventlive apple brooklyn event7 years ago
Published October 30, 2018 by Philip Elmer-DeWitt

Live from Apple's Brooklyn Academy of Music event

I'm typing as fast as I can.

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Why Apple killed MagSafemagsafe7 years ago
Published October 30, 2018 by Philip Elmer-DeWitt

Why Apple killed MagSafe

The most user-hostile act of the Tim Cook/Jony Ive era.

Read More Why Apple killed MagSafe

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Back in Brooklyn for an Apple eventbrooklyn academy music7 years ago
Published October 30, 2018 by Philip Elmer-DeWitt

Back in Brooklyn for an Apple event

The old stomping grounds, where I lived for 30 years, feel as familiar as a worn pair of jeans.

Read More Back in Brooklyn for an Apple event

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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