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'Hey Apple, did I do something to offend you?' (video)apple john hamm4 years ago
Published January 23, 2022 by Philip Elmer-DeWitt

'Hey Apple, did I do something to offend you?' (video)

"What about Jon Hamm?"

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This week's Apple trading strategies (1/24-1/28/22)apple trading strategies 1-14-224 years ago
Published January 23, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (1/24-1/28/22)

A place for Apple traders and investors to share their best ideas -- fiscal Q1 2022 earnings week. To get things rolling, here's Jim Cramer on…

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Why Bernstein's Toni Sacconaghi finally raised his Apple target (video)apple sacconaghi 170 video4 years ago
Published January 15, 2022 by Philip Elmer-DeWitt

Why Bernstein's Toni Sacconaghi finally raised his Apple target (video)

From CNBC's "Rising interest rates are really causing people to scrutinize valuation: Bernstein's Sacconaghi" which aired Friday.

Read More Why Bernstein's Toni Sacconaghi finally raised his Apple target (video)

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Caller has 62% of his portfolio in Apple. CNBC hosts freak. (video)buy trim hold apple4 years ago
Published January 15, 2022 by Philip Elmer-DeWitt

Caller has 62% of his portfolio in Apple. CNBC hosts freak. (video)

Nidal should hang out here. He'd be in good company, and he might get better answers.

Read More Caller has 62% of his portfolio in Apple. CNBC hosts freak. (video)

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Ask Halftime: Sell Apple to buy Meta? (video)sell apple buy facebook4 years ago
Published January 12, 2022 by Philip Elmer-DeWitt

Ask Halftime: Sell Apple to buy Meta? (video)

Mary in San Diego, CA asks: "Would you sell Apple for Facebook in 2022 for a better return?"

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Apple's crafty, edgy legal strategy (video)apple bruce sewell tim cook4 years ago
Published January 11, 2022 by Philip Elmer-DeWitt

Apple's crafty, edgy legal strategy (video)

"I don’t want you to stop pushing the envelope because that’s why legal is an important function in the company." -- Tim Cook to Bruce Sewell

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This week's Apple trading strategies (1/10-1/14/22)apple trading strategies 1-10-224 years ago
Published January 9, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (1/10-1/14/22)

A place for Apple traders and investors to share their best ideas. To get things rolling I offer a pair of contrasting analyses of tech stocks…

Read More This week's Apple trading strategies (1/10-1/14/22)

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Apple: A 90-second case for buy-and-hold (video)apple buy-and-hold pitch4 years ago
Published January 5, 2022 by Philip Elmer-DeWitt

Apple: A 90-second case for buy-and-hold (video)

From CNBC's "Stephanie Link says she believes in Apple's long-term story" which aired Tuesday.

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Jim Cramer: Apple is an 'unbelievable juggernaut' (video)apple cramer unbelievable juggernaught4 years ago
Published January 5, 2022 by Philip Elmer-DeWitt

Jim Cramer: Apple is an 'unbelievable juggernaut' (video)

From CNBC's "Tim Cook has put together an 'unbelievable juggernaut'" which aired Tuesday.

Read More Jim Cramer: Apple is an 'unbelievable juggernaut' (video)

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Gene Munster: Apple Embarks on Its Next Trillion (video)apple munster next trillion4 years ago
Published January 5, 2022 by Philip Elmer-DeWitt

Gene Munster: Apple Embarks on Its Next Trillion (video)

From a note sent Monday to Loup Ventures' subscribers.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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