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The Underdogs: Apple narrative marketing at its finest (3 videos)apple underdogs narrative marketing4 years ago
Published March 13, 2022 by Philip Elmer-DeWitt

The Underdogs: Apple narrative marketing at its finest (3 videos)

The full "Apple at Work" series (so far).

Read More The Underdogs: Apple narrative marketing at its finest (3 videos)

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Apple silicon roadmap: A jam-packed patent and rumor round-up (video)apple silicon roadmap macpro4 years ago
Published March 13, 2022 by Philip Elmer-DeWitt

Apple silicon roadmap: A jam-packed patent and rumor round-up (video)

From Vadim Yuryev's "Apple's M2 Ultra DUO Mac Pro will be LEGENDARY!" posted Saturday on the Max Tech YouTube channel.

Read More Apple silicon roadmap: A jam-packed patent and rumor round-up (video)

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This week's Apple trading strategies (3/14-3/18/22)apple trading strategies 3-14-224 years ago
Published March 13, 2022 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/14-3/18/22)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/14-3/18/22)

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The day Russian agents threatened to imprison Apple and Google execsapple google russia prison4 years ago
Published March 12, 2022 by Philip Elmer-DeWitt

The day Russian agents threatened to imprison Apple and Google execs

From Greg Miller and Joseph Menn's "Putin’s pre-war moves against U.S. tech giants laid groundwork for crackdown on free expression" posted Saturday in the Washington Post.

Read More The day Russian agents threatened to imprison Apple and Google execs

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Apple, trademark bullyapple trademark bully4 years ago
Published March 12, 2022 by Philip Elmer-DeWitt

Apple, trademark bully

I've been waiting 15 years for the axe to fall.

Read More Apple, trademark bully

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Meet the Ukrainian geek who goaded Tim Cook into blockading Russiaapple Mykhailo Fedorov ukraine4 years ago
Published March 12, 2022 by Philip Elmer-DeWitt

Meet the Ukrainian geek who goaded Tim Cook into blockading Russia

From "Shaming Apple and Texting Musk, a Ukraine Minister Uses Novel War Tactics" in Saturday's New York Times.

Read More Meet the Ukrainian geek who goaded Tim Cook into blockading Russia

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Katy Huberty's takeaways from Apple's 'Peek performance' eventapple huberty target 1804 years ago
Published March 11, 2022 by Philip Elmer-DeWitt

Katy Huberty's takeaways from Apple's 'Peek performance' event

From a note to Morgan Stanley clients that landed on my desktop Friday.

Read More Katy Huberty's takeaways from Apple's 'Peek performance' event

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5 of the top 5 sold last year were Apple iPhonesapple counterpoint 2021 top4 years ago
Published March 11, 2022 by Philip Elmer-DeWitt

5 of the top 5 sold last year were Apple iPhones

From Karn Chauhan's "Apple Captures 7 Spots in 2021 List for Global Top 10 Smartphones" posted Tuesday by Counterpoint researchers.

Read More 5 of the top 5 sold last year were Apple iPhones

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Rene Ritchie dives into the M1 Ultra's specs (video)apple m1 ultra rene ritchie4 years ago
Published March 11, 2022 by Philip Elmer-DeWitt

Rene Ritchie dives into the M1 Ultra's specs (video)

From "How Apple DESTROYED Nvidia" posted Wednesday on YouTube.

Read More Rene Ritchie dives into the M1 Ultra's specs (video)

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Ars Technica: Why Apple's M1 Ultra costs so muchapple ars technica m1 ultra4 years ago
Published March 11, 2022 by Philip Elmer-DeWitt

Ars Technica: Why Apple's M1 Ultra costs so much

It's not two chiplets stuck together, but one huge chip with predictably lower yields. 

Read More Ars Technica: Why Apple's M1 Ultra costs so much

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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