Meta pulls plug on first-gen smart glasses, gives Apple breathing room

"The shift means Meta is unlikely to release a version of the glasses for several years."

From Sylvia Varnham O'Regan's "Meta Scales Back AR Glasses Plan Amid Reality Labs Shakeup" posted Thursday by The Information:

Meta Platforms has scaled back its plans to release a series of augmented reality glasses over the next several years as part of an effort to trim heavy investments it is making in its Reality Labs hardware and AR/VR division, employees were notified Wednesday.

Meta has decided to not commercially release what was to be the first version of the AR glasses, codenamed Project Nazare, which was reportedly scheduled to launch commercially in 2024. The glasses are expected to become a demonstration product instead, according to a person familiar with the matter. Meta now plans to prioritize what was going to be the second version of the glasses, internally codenamed Artemis. The shift means Meta is unlikely to release a version of the glasses for several years.

My take: Hardware is hard, and Facebook/Meta has never shown much aptitude for it. The company also shelved its smart watch project, ceding another body part to Apple.


  1. Dan Scropos said:
    “Apple Has a Decade-Long Lead in Wearables” ~ Neil Cybart

    June 10, 2022
  2. Michael Goldfeder said:
    Uh oh. Is it too late to change that ticker symbol back to FB? Can’t be the leader in the “Metaverse” if you aren’t an active participant.

    Perhaps this is the real reason Sheryl Sandberg left the company?

    June 10, 2022
    • Steven Philips said:
      I think she leaned in so far she was in danger of falling on her face-book.

      June 10, 2022

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