The sad thing about all this, is just how unnecessary it feels. It would not take much for Apple to delight hardcore Mac users.
Read More 81 reasons (and counting) to hate the new MacBooks
Which MacBook Pro for pros, the Pro, the Pro or the Pro?
Read More The new MacBook Pros: Nine tough questions for Apple
Apple's new Touch Bar: The first reviews
10 years ago
10 years agoThe star of Apple's keynote Thursday was the Touch Bar that replaced the old function keys on the new MacBook Pros.
The new MacBook Pros: What analysts are saying
10 years ago
10 years ago"Since Mac is 11% of revenue and 7% of profit, the refresh is unlikely to move the needle. However, the new Touch Bar demonstrates Apple's ability to develop new user interfaces."
Watching Apple's Mac event on my Apple TV
10 years ago
10 years agoAll times Eastern. And that's a wrap. Three tentpoles: New TV app; New MacBook Pros; new Touch Bar. To me, the messaging about the MacBook line seemed a…
New Macs are coming today. Some of the old Macs won't be here tomorrow.
Read More MacBook dilemma: Which of its babies is Apple going to kill?
Best and worst Apple analysts: Q4 2016 edition
10 years ago
10 years agoNone of the analysts who follow Apple covered themselves with glory this time around.
"We think the sell-off creates an attractive entry point for investors given fundamentals are largely intact..."
Read More Apple's September results: What the analysts are saying
Apple's September quarter: By the numbers
10 years ago
10 years agoRevenues, profits and unit sales were down year over year across the board.
The Apple analysts' estimates—as complete, accurate and up-to-date as I can make them.
Read More Apple Earnings Smackdown: Final spreadsheet, Q4 2016
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