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The new MacBook Pros: Nine tough questions for Apple9 years ago
Published October 30, 2016 by Philip Elmer-DeWitt

The new MacBook Pros: Nine tough questions for Apple

Which MacBook Pro for pros, the Pro, the Pro or the Pro?

Read More The new MacBook Pros: Nine tough questions for Apple

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Apple's new Touch Bar: The first reviews9 years ago
Published October 28, 2016 by Philip Elmer-DeWitt

Apple's new Touch Bar: The first reviews

The star of Apple's keynote Thursday was the Touch Bar that replaced the old function keys on the new MacBook Pros.

Read More Apple's new Touch Bar: The first reviews

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The new MacBook Pros: What analysts are saying9 years ago
Published October 27, 2016 by Philip Elmer-DeWitt

The new MacBook Pros: What analysts are saying

"Since Mac is 11% of revenue and 7% of profit, the refresh is unlikely to move the needle. However, the new Touch Bar demonstrates Apple's ability to develop new user interfaces."

Read More The new MacBook Pros: What analysts are saying

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Watching Apple's Mac event on my Apple TV9 years ago
Published October 27, 2016 by Philip Elmer-DeWitt

Watching Apple's Mac event on my Apple TV

All times Eastern. And that's a wrap. Three tentpoles: New TV app; New MacBook Pros; new Touch Bar. To me, the messaging about the MacBook line seemed a…

Read More Watching Apple's Mac event on my Apple TV

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MacBook dilemma: Which of its babies is Apple going to kill?9 years ago
Published October 27, 2016 by Philip Elmer-DeWitt

MacBook dilemma: Which of its babies is Apple going to kill?

New Macs are coming today. Some of the old Macs won't be here tomorrow.

Read More MacBook dilemma: Which of its babies is Apple going to kill?

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Best and worst Apple analysts: Q4 2016 edition9 years ago
Published October 26, 2016 by Philip Elmer-DeWitt

Best and worst Apple analysts: Q4 2016 edition

None of the analysts who follow Apple covered themselves with glory this time around.

Read More Best and worst Apple analysts: Q4 2016 edition

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Apple's September results: What the analysts are saying9 years ago
Published October 26, 2016 by Philip Elmer-DeWitt

Apple's September results: What the analysts are saying

"We think the sell-off creates an attractive entry point for investors given fundamentals are largely intact..."

Read More Apple's September results: What the analysts are saying

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Apple's September quarter: By the numbers9 years ago
Published October 25, 2016 by Philip Elmer-DeWitt

Apple's September quarter: By the numbers

Revenues, profits and unit sales were down year over year across the board.

Read More Apple's September quarter: By the numbers

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Apple Earnings Smackdown: Final spreadsheet, Q4 20169 years ago
Published October 25, 2016 by Philip Elmer-DeWitt

Apple Earnings Smackdown: Final spreadsheet, Q4 2016

The Apple analysts' estimates—as complete, accurate and up-to-date as I can make them.

Read More Apple Earnings Smackdown: Final spreadsheet, Q4 2016

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Munster: The effect of Pokémon GO on Apple's future growth9 years ago
Published October 24, 2016 by Philip Elmer-DeWitt

Munster: The effect of Pokémon GO on Apple's future growth

"Given the Pokémon hype has died down, we believe any upside to services growth from Pokemon will be backed out by the Street."

Read More Munster: The effect of Pokémon GO on Apple's future growth

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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