Building the value proposition of Apple's newest service, one author at a time.
Read More Oprah's Book Club opens a new chapter on Apple TV+ with Ta-Nehisi Coates
He's quite a guy. I can see why Apple snagged him.
Read More Meet Joshua Cohen, Apple University's resident philosopher (podcast)
Don't blame me if you lose the Lexus.
So far, nothing but tailwinds across the board.
Read More Apple's iPhone 11 launch: What the analysts are saying
Apple's got a hit on its hands, but you wouldn't know it from reading the Wall Street Journal.
A different kind of beacon for the huddled masses.
Read More Apple compares Fifth Ave. store to Lady Liberty, finds her lacking
That's Steve Milunovich, late of UBS and Merrill Lynch, and Farhad Manjoo, author of "The Incredible Shrinking Apple."
Read More Wolfe Research's Milunovich and the NYT's Manjoo see Apple's glass as half full (video)
From a note to clients that landed on my desktop Friday.
Read More Merrill Lynch: Demand for the new iPhones strong in U.S. and China
So far, Singapore takes the prize.
Read More iPhone 11: Launch day videos from around the world
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