Apple's 'midnight green' iPhone sold out in China

Apple's got a hit on its hands, but you wouldn't know it from reading the Wall Street Journal.

From Krystal Hu ("Made in China, trained by @NYUniversity @WSJ @Reuters") on Yahoo News:

The new Apple iPhones seem to be a hit in its most important foreign market—China. At least some of them.

After the tech giant released its three new iPhones on Thursday, some models have already sold out and customers need to wait for a few weeks for them or buy them from individual sellers at a markup.

Customers who went to Apple (AAPL) stores were told they need a reservation to purchase a new iPhone, and some colors were no longer immediately available. On Apple’s official site, it takes two to three weeks for a new iPhone to ship. On e-commerce platforms like Alibaba’s Tmall and, where most Chinese consumers who don’t have access to an Apple store would go to order iPhones, the iPhone 11 Pro model in midnight green was out of stock by late Friday.

The two platforms also reported strong sales. Tmall says sales of iPhone 11 series within the first 12 hours exceeded sales on the launch day of new phones last year. also reported this year’s first-day sales was double what it was last year.

Meanwhile, from Tripp Mickle (made in U.S.A, trained by @WSJ @SportsJournal @Newsday):

"Apple’s Challenge for iPhone 11: Halt Sales Slide in China" ($)

My take: Mickle covers Apple the way Fox News covers Elizabeth Warren.

P.S. I ordered the Pro in midnight green for the same reason, I suspect, that Chinese buyers like it: It says "I've got the latest iPhone" like no other model.


  1. Jerry W Doyle said:
    We already know for a fact that Apple ramped-up its production schedule for the intro of the iPhone 11 Series and my understanding is that the ramp-up (more for the iPhone 11) also included the Pro Models. Being a new color, I don’t know if Apple would have ramped-up production similarly for the Midnight Green. That, though, is not the issue here of which this blog’s subject covers and of which the report of findings reveals. The issue is that the phones are a hit; but more important, the Pro models already in some colors are selling out on “Launch Day.” That means logically, a bump in the ASP of sold phones. Little doubt that those of you who run the numbers are experiencing arrhythmia. Joe, Paul, Gregg and others; best you use your Apple Watch to run ECG measurements to check for AFib -:)

    I believe we are going to have a good holiday period & quarter. Laissez le bon temps rouler!

    September 21, 2019
    • Gregg Thurman said:
      My pulse rate is elevated. ECG normal.

      September 21, 2019
  2. David Emery said:
    I wonder if there’s an association with “Jade” in the eyes of Chinese beholders? Jade is popular and ‘lucky’.

    Wife will be getting a new phone soon.

    September 21, 2019
  3. Robert Paul Leitao said:
    Greater China is Apple’s 3rd largest revenue region, trailing the Americas and Europe. I really don’t understand the media’s obsession with Apple’s performance in the region. Why not some coverage of Apple’s performance in the rest of the world where the company generates over 80% of its revenue.

    I’ve seen conflicting reports on the early performance of the new iPhones in Greater China. The reports range from unexpected success to the tired old reports that “Apple is doomed.” Why not give it a few weeks before making any early conclusions?

    September 21, 2019
  4. Fred Stein said:
    The 11 Pro model cameras are killer for two reasons:

    1) They take great pictures in many more conditions – clubbing at night or outdoors using zoom.

    2) Despite looking wonky, it project status as the top of the line latest iPhone..

    The image processing chips and software add a ton, but get little press coverage. People will love the battery life, compared to older phones whose batteries have degraded.

    It’s all green for Apple and AAPL.

    September 21, 2019
  5. Aaron Belich said:
    I wonder how long until we get some $300-400 /share valuations.

    September 21, 2019
  6. David Emery said:
    Anyone want to make a range of predictions on phone sales, “low”, “expected”, “breakaway success”?

    Fred, how many of us in this group go clubbing? 🙂 🙂

    September 22, 2019

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