Skip to content

Philip Elmer‑DeWittPhilip Elmer‑DeWitt

Apple 3.0

  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services
Goldman Sachs: What to expect at Apple's WWDC 26apple goldman sachs wwdc265 months ago
Published June 3, 2026 by Philip Elmer-DeWitt

Goldman Sachs: What to expect at Apple's WWDC 26

"The announcement of a new AI-enhanced Siri, controllable through voice or a new text-based interface, will be the key development in focus by investors." — Analyst Michael Ng

Read More Goldman Sachs: What to expect at Apple's WWDC 26

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

5 Comments

If Apple's AI needs its partners in the cloud, how private is it?apple sri cloud privacy5 months ago
Published May 30, 2026 by Philip Elmer-DeWitt

If Apple's AI needs its partners in the cloud, how private is it?

"Apple has been working to bring big AI smarts to the modest processing environment of a smartphone. Apple fans may not like the outcome, though."

Read More If Apple's AI needs its partners in the cloud, how private is it?

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Mark Gurman: Artist's rendition of the new Siriapple gurman siri artist5 months ago
Published May 28, 2026 by Philip Elmer-DeWitt

Mark Gurman: Artist's rendition of the new Siri

"The images are based on information viewed by Bloomberg and people with knowledge of the company’s plans."

Read More Mark Gurman: Artist's rendition of the new Siri

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

3 Comments

Why BofA Securities raised its Apple price target $50 to $380apple morgan stanley 3645 months ago
Published May 26, 2026 by Philip Elmer-DeWitt

Why BofA Securities raised its Apple price target $50 to $380

"Agentic AI shifts control from model to trusted endpoint." — Analyst Wamsi Mohan

Read More Why BofA Securities raised its Apple price target $50 to $380

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

Mark Gurman: To protect your privacy, Siri 2.0 may forget what you askedapple siri gurman privacy5 months ago
Published May 17, 2026 by Philip Elmer-DeWitt

Mark Gurman: To protect your privacy, Siri 2.0 may forget what you asked

"Apple will place tighter limits around how memory works, including restrictions on what information can persist and how long it can be retained."

Read More Mark Gurman: To protect your privacy, Siri 2.0 may forget what you asked

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

9 Comments

Errol Brandt: WWDC26 will hinge on Apple's MLX framework (video)apple mlx kiraa wwdc265 months ago
Published May 17, 2026 by Philip Elmer-DeWitt

Errol Brandt: WWDC26 will hinge on Apple's MLX framework (video)

"If Apple wants to make a serious move in AI, this is the moment."

Read More Errol Brandt: WWDC26 will hinge on Apple's MLX framework (video)

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

Sam Altman is disappointed in Appleapple openai altman disappointed5 months ago
Published May 15, 2026 by Philip Elmer-DeWitt

Sam Altman is disappointed in Apple

“We have done everything from a product perspective. They have not, and worse, they haven’t even made an honest effort.” — Unnamed OpenAI executive

Read More Sam Altman is disappointed in Apple

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

21 Comments

Apple's in the AI catbird seatapple seeking alpha curious5 months ago
Published May 13, 2026 by Philip Elmer-DeWitt

Apple's in the AI catbird seat

"Apple is now in control of many relatively irreplaceable layers of consumer computing."

Read More Apple's in the AI catbird seat

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

18 Comments

Mark Gurman: What AirPods with cameras might doairpods cameras gurman5 months ago
Published May 8, 2026 by Philip Elmer-DeWitt

Mark Gurman: What AirPods with cameras might do

"The cameras essentially act as eyes for the Siri digital assistant and aren’t designed to take photos or video."

Read More Mark Gurman: What AirPods with cameras might do

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

6 Comments

In Siri settlement, Apple could pay iPhone owners up to $95 per deviceapple5 months ago
Published May 6, 2026 by Philip Elmer-DeWitt

In Siri settlement, Apple could pay iPhone owners up to $95 per device

The lawsuit claimed that in 2024 Apple "promoted AI capabilities that did not exist at the time, do not exist now, and will not exist for two or more years."

Read More In Siri settlement, Apple could pay iPhone owners up to $95 per device

Share this:

  • Click to share on X (Opens in new window) X
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to email a link to a friend (Opens in new window) Email

17 Comments

Posts pagination

Previous 1 … 5 6 7 … 44 Next
Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
Apple 3.0
  • Latest Posts
  • About
  • Subscribe
  • Login
  • Account Services

© 2022 Philip Elmer-DeWitt