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John Ternus makes the cover of Time Magazineapple ternus time magazine2 days ago
Published October 15, 2026 by Philip Elmer-DeWitt

John Ternus makes the cover of Time Magazine

"Rather than try to replicate his forerunners’ styles of success, Ternus has so far played to his own strengths—which are also those of Apple."

Read More John Ternus makes the cover of Time Magazine

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Apple sticks with 'Apple Intelligence,' for nowapple super intelligence toads5 days ago
Published October 12, 2026 by Philip Elmer-DeWitt

Apple sticks with 'Apple Intelligence,' for now

"Trump declared that 'The White House considers anyone that uses the term, "Artificial Intelligence," as opposed to the highly accepted new and more accurate term, "Super Intelligence," THE ENEMY!”

Read More Apple sticks with 'Apple Intelligence,' for now

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Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'apple ai toll ives1 week ago
Published October 8, 2026 by Philip Elmer-DeWitt

Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'

"We believe the AI vision and monetization is worth another $75 per share to the Apple valuation and Cupertino continues to a be a sleeping giant now waking up in the AI race."

Read More Daniel Ives: 'Apple will be the toll collector on the consumer AI highway'

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Prof G: 'Apple is the ultimate second mouse.'apple galloway second mouse1 week ago
Published October 7, 2026 by Philip Elmer-DeWitt

Prof G: 'Apple is the ultimate second mouse.'

"In other words, the first mouse springs the trap, and the second one gets the cheese."

Read More Prof G: 'Apple is the ultimate second mouse.'

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Apple has a 'Full Disk Access' problemapple full disk access2 weeks ago
Published October 6, 2026 by Philip Elmer-DeWitt

Apple has a 'Full Disk Access' problem

"Apple said it plans to change macOS so that it's far more obvious when an AI agent asks for complete access to a Mac's data."

Read More Apple has a 'Full Disk Access' problem

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Meet the market for Apple Intelligenceapple intelligence market wood3 weeks ago
Published September 25, 2026 by Philip Elmer-DeWitt

Meet the market for Apple Intelligence

"Most American businesses already are one person and a laptop."

Read More Meet the market for Apple Intelligence

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Barron's: Apple's silicon strategy pays off in spadesapple silicon barrons leitao4 weeks ago
Published September 18, 2026 by Philip Elmer-DeWitt

Barron's: Apple's silicon strategy pays off in spades

"This week’s release of iPhone 18 Pro and the A20 Pro chip inside of it, makes the advantages of Apple’s chip strategy as clear as day."

Read More Barron's: Apple's silicon strategy pays off in spades

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WashPo: iPhone humorapple iphone humor pritchett1 month ago
Published September 13, 2026 by Philip Elmer-DeWitt

WashPo: iPhone humor

From Edith Pritchett's cartoon in Sunday's Washington Post.

Read More WashPo: iPhone humor

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Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)apple macs nate jones2 months ago
Published September 1, 2026 by Philip Elmer-DeWitt

Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)

"Which intelligence is worth owning and which is worth renting?"

Read More Nate B. Jones: With the new Macs, Apple is betting on desktop AI (video)

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Thesis: AI hardware grows exponentially in two dimensions. Apple devices in only one.apple internet infrastructure exponential2 months ago
Published August 28, 2026 by Philip Elmer-DeWitt

Thesis: AI hardware grows exponentially in two dimensions. Apple devices in only one.

"Edge devices were destined to stop compounding once penetration reached a certain level."

Read More Thesis: AI hardware grows exponentially in two dimensions. Apple devices in only one.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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