"The opportunity is not mainly about taking over high ability tasks and forcing human effort to be displaced. It’s much more about making the less able become more abled."
Read More Horace Dediu sees Apple Intelligence as a tool to lift people up
Apple is “skating to where the puck was three years ago.” — Flash Advisory's Michael Gartenberg
Read More The New York Times pre-dismisses Apple's WWDC today as a nothingburger
"If anyone has a shot of doing this, honestly Apple does." — Windows Central's Daniel Rubino
Read More Can Apple deliver privacy-safe agentic AI? (video)
In his telling, Mike Rockwell lost the first round to Craig Federighi.
Read More Pivotal moment: Mark Gurman paints Apple AI as a power struggle
To dampen the joys of surprise and wonder, here's everything he knows in bullets.
Read More WWDC 26 preview: Mark Gurman empties his Siri notebook
"In 2025, sales of physical goods and services accounted for $1.1 trillion, fueled by the continued growth of grocery, food delivery and pickup, general retail, and travel."
Read More Just in time for WWDC, Apple's App Store billings hit $1.4 trillion
"Apple’s key advantage in this future world is that iPhones already know everything about their users."
"We don't think Apple needs to win the frontier-model race to monetize AI but rather its edge is in distribution to a ~1.25B iPhone install base." — Analyst Amit Daryanani
Read More Evercore takes a deep dive into Apple Intelligence 2.0
UBS: No WWDC fireworks
2 weeks ago
2 weeks ago"We don’t expect the event to be a positive catalyst for the shares." — Analyst David Vogt
"The announcement of a new AI-enhanced Siri, controllable through voice or a new text-based interface, will be the key development in focus by investors." — Analyst Michael Ng
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