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Re-training Apple's Siri teamapple siri boot camp2 months ago
Published April 15, 2026 by Philip Elmer-DeWitt

Re-training Apple's Siri team

The company’s Siri group... has developed a reputation as a laggard inside Apple.

Read More Re-training Apple's Siri team

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Apple's accidental AI moatapple accidental ai moat2 months ago
Published April 13, 2026 by Philip Elmer-DeWitt

Apple's accidental AI moat

"If intelligence becomes abundant, context becomes the scarce resource." — Alfonso de la Rocha

Read More Apple's accidental AI moat

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Benedict Evans on Apple AIapple ai benedict evans3 months ago
Published March 31, 2026 by Philip Elmer-DeWitt

Benedict Evans on Apple AI

"There’s a view going around now that Apple and Tim Cook are being geniuses in sitting out the AI capex surge, which doesn’t make much sense to me."

Read More Benedict Evans on Apple AI

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Can Apple build an AI with a human face?apple ai friendly face3 months ago
Published March 31, 2026 by Philip Elmer-DeWitt

Can Apple build an AI with a human face?

Fifty-five percent of Americans say AI will do more harm than good in their day-to-day lives, an 11% increase since last April, according to poll results released Monday.

Read More Can Apple build an AI with a human face?

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Apple as AI distributorapple ai distributor parekh3 months ago
Published March 30, 2026 by Philip Elmer-DeWitt

Apple as AI distributor

"Now Apple is ready to flex its distribution capabilities to over two billion Apple iPhone and Mac users globally, with all manner of AI products."

Read More Apple as AI distributor

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Mark Gurman: Forget AI, Apple's core strength is hardwareapple gurman ai strategy3 months ago
Published March 29, 2026 by Philip Elmer-DeWitt

Mark Gurman: Forget AI, Apple's core strength is hardware

"The opportunity to turn Apple Intelligence into a moneymaker has effectively passed."

Read More Mark Gurman: Forget AI, Apple's core strength is hardware

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KeyBanc cheers Apple's monetization pushapple keybanc nispel valuation3 months ago
Published March 27, 2026 by Philip Elmer-DeWitt

KeyBanc cheers Apple's monetization push

"It remains to be seen how well Apple Intelligence features will integrate, which will be key in a successful re-launch." — Analyst Brandon Nispel

Read More KeyBanc cheers Apple's monetization push

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Wedbush's Street-high $350 Apple target is nearly $100 above the share priceapple wedbush ives walls3 months ago
Published March 27, 2026 by Philip Elmer-DeWitt

Wedbush's Street-high $350 Apple target is nearly $100 above the share price

"Apple remains one of our favorite tech names and one of our IVES AI 30 winners as the consumer AI Revolution ultimately goes through the walls of Cupertino." — Analyst Daniel Ives

Read More Wedbush's Street-high $350 Apple target is nearly $100 above the share price

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Why this Apple 'uber-skeptic' doesn't sell his stockapple uberskeptic paul meeks3 months ago
Published March 25, 2026 by Philip Elmer-DeWitt

Why this Apple 'uber-skeptic' doesn't sell his stock

"It has so many fan boys, this company, that no matter what happens, no matter how far down the road they kick the can on AI and other purported growth drivers, they always come in to support the stock."

Read More Why this Apple 'uber-skeptic' doesn't sell his stock

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Jessica Levin: Apple's AI deal with Google runs deepapple lessin google AI3 months ago
Published March 25, 2026 by Philip Elmer-DeWitt

Jessica Levin: Apple's AI deal with Google runs deep

"In fact, Apple has complete access to the Gemini model in its own data center facilities."

Read More Jessica Levin: Apple's AI deal with Google runs deep

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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