The state of the smartphone market in three bar charts. (March quarter, 2026)
Read More WSJ: Apple owns the best smartphone customers, takes most of the profits
"It allowed us to build a profoundly more capable Siri." — Apple VP Mike Rockwell
Read More 'We rebuilt Siri from the ground up, literally, tore it to the ground'
Reposting by popular demand (and for those who skipped this week's Apple trading strategies.)
Read More Nate B. Jones' on Apple's AI strategy (revisited with index)
Siri is dead. Long live Siri AI
4 months ago
4 months ago"Apple is finally on the cusp of putting this epic vaporware fiasco behind it."
Flowchart: How Siri AI works
4 months ago
4 months agoCreative Strategies analyst Max Weinbach sketches, scribbles and waves his arms.
"For the first time, each GPU core includes a Neural Accelerator, while the SoC also features a separate 16-core Neural Engine. This greatly improves AI performance." — Analyst Brady Wang
Read More Counterpoint's M5 Pro teardown finds a chip built for accelerated computing
"Silicon Valley just has such a bad mental model for the rest of humanity — people like shopping, they do it for fun!" — Ben Thompson
Read More Apple's WWDC26: Consumers don't care about agents, the two Bens agree
M.G. Siegler: Apple wins
4 months ago
4 months ago"If ChatGPT showed AI to the masses, Apple is set to bring usage mainstream."
Barron's gives Apple Intelligence its blessing
4 months ago
4 months ago"AI isn’t yet driving device sales yet. Someday it will, and Apple will be ready."
"In a room tucked inside Apple Park, I got to experience the all-new Siri AI up close."
Read More WSJ reporter's hands-on Siri AI demo was hands-off
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