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Greg Bates: What do you call what Apple does?apple greg bates ai3 months ago
Published November 14, 2025 by Philip Elmer-DeWitt

Greg Bates: What do you call what Apple does?

"We need a name, a term for when a company/person does what the whole world is utterly convinced is the wrong move — and then turns out to be right to earth-shattering effect." 

Read More Greg Bates: What do you call what Apple does?

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WSJ: The source of AI frothapple ai froth wsj3 months ago
Published November 14, 2025 by Philip Elmer-DeWitt

WSJ: The source of AI froth

A certain amount of corporate spending on AI companies might not be carefully thought through. It’s more performative, a demonstration that leadership is doing something.

Read More WSJ: The source of AI froth

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CNBC: Apple's minimal AI CapEx spend — pro and con (video)apple capex cnbc video3 months ago
Published November 12, 2025 by Philip Elmer-DeWitt

CNBC: Apple's minimal AI CapEx spend — pro and con (video)

From "Apple's minimal AI spend may lead to big gaps in competition, says Big Technology's Alex Kantrowitz" which aired Tuesday on CNBC.

Read More CNBC: Apple's minimal AI CapEx spend — pro and con (video)

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Apple as AI safe harborapple ai safe harbor3 months ago
Published November 12, 2025 by Philip Elmer-DeWitt

Apple as AI safe harbor

Light footprint, fortress balance sheet, massive cash reserves.

Read More Apple as AI safe harbor

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Apple's CapEx strategy is working to its advantange. Finally.apple ai capex strategy3 months ago
Published November 12, 2025 by Philip Elmer-DeWitt

Apple's CapEx strategy is working to its advantange. Finally.

"There is this positive feel for Apple that they don’t have to answer the big question that everybody else does, which is: What is the return on your invested capital in all of these other areas?" — Zack's Brian Mulberry

Read More Apple's CapEx strategy is working to its advantange. Finally.

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Mark Gurman: Why Apple is keeping mum about its collaboration with Google AIapple gurman google scoop3 months ago
Published November 9, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why Apple is keeping mum about its collaboration with Google AI

"Credit where it’s due: Apple is doing whatever it takes to deliver a product that meets user expectations — setting aside pride and its typically cautious spending habits."

Read More Mark Gurman: Why Apple is keeping mum about its collaboration with Google AI

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AppleInsider: Apple is playing the long game in AIapple intelligence long game4 months ago
Published November 7, 2025 by Philip Elmer-DeWitt

AppleInsider: Apple is playing the long game in AI

"AI money isn't eternal. Apple's money effectively is, though. They can wait."

Read More AppleInsider: Apple is playing the long game in AI

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Vlad Savov: The iPhone is winning because AI isn'tapple iphone ai savov4 months ago
Published November 7, 2025 by Philip Elmer-DeWitt

Vlad Savov: The iPhone is winning because AI isn't

"Now, to be clear, I’m not declaring AI a total flop — it just hasn’t lived up to the promises of the hardware vendors who told us it would revolutionize the way we use electronics."

Read More Vlad Savov: The iPhone is winning because AI isn't

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Jim Cramer is all in on the Apple-Google AI dealapple google cramer ai4 months ago
Published November 6, 2025 by Philip Elmer-DeWitt

Jim Cramer is all in on the Apple-Google AI deal

"I love this combination, and I think people have to stop complaining about Apple being behind. They'll be fine."

Read More Jim Cramer is all in on the Apple-Google AI deal

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Mark Gurman: Apple is getting Google AI for a songapple google ai gurman4 months ago
Published November 6, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple is getting Google AI for a song

"For Apple, the move marks an acknowledgment that it has fallen behind in AI — and is now willing to rely on outside technology to catch up."

Read More Mark Gurman: Apple is getting Google AI for a song

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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