...believe that Apple would enter the automaking field? My take: Does Gassée need an introduction? In brief, when Jobs left Apple in 1984, John Sculley picked Gassée to run Macintosh...
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The backstory, as Gassée tells it. From 50 Years in Tech Part 9: Mac Hopes and Troubles: By early 1985, Mac sales still weren’t taking off and sinking sales of...
"Some fantasies are too enticing to relinquish." From "The Fantastic Apple Glasses. Again." posted Sunday as Gassée's Monday Note: When I started writing this note, I thought the Augmented Reality...
...up, send email to ped@ped30.com with “Gassée” (accent optional) in the subject line. Seating is limited. First come, first served. Not an Apple 3.0 subscriber? Easily solved. Click here. *...
...a way to display names in a Zoom recording, we haven’t found it. Meanwhile you can use the screen grab below as a partial Who’s Who (click to enlarge): Gassée's...
Read More Apple 3.0 exclusive: Ask me anything with Jean-Louis Gassée (video)
"Ultimately, I’m skeptical… and that makes me uncomfortable." From Gassée's "Apple Car: Bad Idea After All" posted in today's Monday Note: To be sure, Apple is known for its patience...
Read More Jean-Louis Gassée looks at Apple Car from both sides
From Gassée's "Apple Perplexing Verizon Promotion" in this week's Monday Note: After the basic 5G pitch, Tim Cook called Hans Vestberg, Verizon’s CEO, to the stage. A Swedish-born executive with...
Read More Jean-Louis Gassee: Did Verizon pay Apple to share the 'Hi, Speed' stage?

From Jean-Louis Gassée's "Apple Failure Modes," posted March 14 on his and Frederic Filloux's Monday Note: The Monday Note has been on an irregular hiatus as I labor on a...

In his Monday Note, Jean-Louis Gassée anticipates an "extraordinary" 2018 holiday season for Apple. From Apple, Sui Generis: Wall Street still doesn’t trust Apple’s future. The company is seen as...
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