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'iPhone 17 Air' unboxingapple iphone17 air video4 weeks ago
Published April 25, 2025 by Philip Elmer-DeWitt

'iPhone 17 Air' unboxing

iPhone 17 Air looks promising but will it bend?

Read More 'iPhone 17 Air' unboxing

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Apple in 2025: Business Insider Pro's versionapple 2025 business insider5 months ago
Published December 28, 2024 by Philip Elmer-DeWitt

Apple in 2025: Business Insider Pro's version

"Timing is everything for Apple going into 2025."

Read More Apple in 2025: Business Insider Pro's version

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The Macalope is so mad!apple macalope iPhone rumors3 years ago
Published August 14, 2022 by Philip Elmer-DeWitt

The Macalope is so mad!

From "The iPhone 14 will either be a spectacular success or stunning failure" posted Saturday on Macworld.

Read More The Macalope is so mad!

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Apple: Ming-Chi Kuo's AirTag rumor, same as last year's AirTag rumorapple airtags rumors4 years ago
Published January 5, 2021 by Philip Elmer-DeWitt

Apple: Ming-Chi Kuo's AirTag rumor, same as last year's AirTag rumor

Is Apple's Tile killer dying on the vine?

Read More Apple: Ming-Chi Kuo's AirTag rumor, same as last year's AirTag rumor

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Apple over-the-ear headphones this week? UPDATE: Today!apple headphones rumor4 years ago
Published December 8, 2020 by Philip Elmer-DeWitt

Apple over-the-ear headphones this week? UPDATE: Today!

From 9to5Mac's "Last minute rumor says Apple might launch rumored AirPods Studio" posted Monday evening.

Read More Apple over-the-ear headphones this week? UPDATE: Today!

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The B side of Bloomberg's Apple rumor round-upapple airtags tv remote5 years ago
Published September 1, 2020 by Philip Elmer-DeWitt

The B side of Bloomberg's Apple rumor round-up

We may have to wait a little longer for those long-promised AirTags and the much-needed "Find My" Apple TV remote.

Read More The B side of Bloomberg's Apple rumor round-up

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Rene Ritchie unravels a week's worth of iPhone rumors (video)apple iphone rumors ritchie5 years ago
Published December 9, 2019 by Philip Elmer-DeWitt

Rene Ritchie unravels a week's worth of iPhone rumors (video)

Nobody does it better.

Read More Rene Ritchie unravels a week's worth of iPhone rumors (video)

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Apple's one more thing: We can dream, can't we?apple suprises tuesday6 years ago
Published September 8, 2019 by Philip Elmer-DeWitt

Apple's one more thing: We can dream, can't we?

Looking for a reason to be disappointed?

Read More Apple's one more thing: We can dream, can't we?

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Document: Original AirPods 'out of stock' in four weeksairpods march 296 years ago
Published March 2, 2019 by Philip Elmer-DeWitt

Document: Original AirPods 'out of stock' in four weeks

With my luck, the replacement AirPods I bought in December will be outdated by March.

Read More Document: Original AirPods 'out of stock' in four weeks

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Apple leaks like a sieveApple leaks like a sieve7 years ago
Published December 28, 2017 by Philip Elmer-DeWitt

Apple leaks like a sieve

MacRumors documents 33 iPhone X leaks in 18 months.

Read More Apple leaks like a sieve

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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