Rene Ritchie unravels a week’s worth of iPhone rumors (video)

4 Comments

  1. Gregg Thurman said:
    Wish he’d talk a bit slower. I can’t imagine he talks like that in the course of a normal conversation.

    Speed talk is harder to assimilate once you’ve passed your 60th birthday.

    0
    December 9, 2019
    • Andrew Cannon said:
      Just slow it down within the settings gear. 🙂

      0
      December 9, 2019
  2. John Butt said:
    Try interpreting when he uses “fall” and “spring” all the time and you live in the Southern Hemisphere.

    1
    December 9, 2019
  3. Jerry W Doyle said:
    Five new iPhones? Four versions of the new iPhone 12?

    While buying my daughter a new iPhone 11 and an Apple Watch over the holidays, I waited while salespersons worked to transfer data from her older Android phone to the new iOS phone and while they set-up her Apple Watch. It took a period so I was able to do a cursory review of the entire Apple store, the flow of customers, how many were buying and what they were purchasing.

    I noticed a woman who had been in the store when we entered. She still was examining iPhones. Some sales clerks had visited her during the period. She now was alone and still browsing over the various phones. So I asked her which one within the product range was she going to choose. Her response: “… I just don’t know.” It was then that I realized she was having difficulty navigating the range of choices from which to select.

    I wonder if Steve Jobs would approve of a line-up of five new iPhones? Steve wanted the selection process for consumers to be a simple process; in no way, a stressful one. Steve believed that fewer choices lead to more purchases, faster purchases with less post purchase regret.

    Studies have been done on the range factor of consumer choices. While common sense says that more choices gives more freedom of selecting, behavioral economics shows otherwise.

    A complex range of choice usually results in no choice at all, and worse, no sale. This was the scenario Steve Jobs confronted on his return to Apple in 1997. A friend asked Steve which computer she should buy. The story goes that Steve was stumped.

    I do not believe that Apple is at a point where it is offering too many product lines of iPhones, or multiple versions of the iPhone product to where the range architecture is becoming messy.

    I was able to facilitate the purchasing process for the very nice lady by asking her a simple question: do you see yourself as a photography pro and someone who will use the device professionally, or do you see yourself as an everyday consumer who needs the device to do everyday things and take some pictures from time-to-time? That question helped her to decide.

    As Apple expands its range of choices I do hope that the company does the product line expansion in a way clearly to make the choice “easier” for the customers, thus making the sales process simpler, faster and mitigate possible post-purchase regret.

    @Gregg Thurman; Andrew Cannon; John Butt: Speed Talking? Rene Ritchie may want to consider spending his winters in the deep south; perhaps southern Georgia, Alabama, Mississippi, Louisiana or Texas. Many folk in these areas talk as slow as Steen’s 100% pure sugar cane syrup flows from its yellow can. Pour some on steaming hot pancakes in the dark morning hours or over fresh hot oven baked fluffy biscuits served to Rene, and his fast talking will slow considerably. -:)

    1
    December 9, 2019

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