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Why didn't Apple make this?apple smartcard wallet airtag4 months ago
Published March 17, 2025 by Philip Elmer-DeWitt

Why didn't Apple make this?

Like the AirTag, the SmartCard works seamlessly with Apple’s Find My app.

Read More Why didn't Apple make this?

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Saturday Apple video: Accident (2006)5 months ago
Published February 8, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Accident (2006)

In which someone trips over PC's power cord and he hallucinates a screensaver.

Read More Saturday Apple video: Accident (2006)

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9to5Mac scoop: Apple scraps plans for glass back on '22 iPad Proapple ipad glass back magsafe4 years ago
Published January 15, 2022 by Philip Elmer-DeWitt

9to5Mac scoop: Apple scraps plans for glass back on '22 iPad Pro

An oversized Apple logo and stronger magnets would permit MagSafe charging on a mostly aluminum back.

Read More 9to5Mac scoop: Apple scraps plans for glass back on '22 iPad Pro

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Why I ordered a new Apple MacBook Pro yesterdayapple macbook pro ordered4 years ago
Published October 19, 2021 by Philip Elmer-DeWitt

Why I ordered a new Apple MacBook Pro yesterday

From Parker Ortolani's "I wasn’t planning to buy a MacBook Pro, but today’s event exceeded my wildest expectations" posted Monday on 9to5Mac.

Read More Why I ordered a new Apple MacBook Pro yesterday

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MacRumors: Apple is bringing MagSafe back to the Mac today (video)apple magsafe macbook pro4 years ago
Published October 18, 2021 by Philip Elmer-DeWitt

MacRumors: Apple is bringing MagSafe back to the Mac today (video)

Also an SD card slot, an HDMI port and several USB-Cs.

Read More MacRumors: Apple is bringing MagSafe back to the Mac today (video)

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WWDC 21: Is this the day Apple resurrects MagSafe?apple wwdc21 magsafe resurrection4 years ago
Published June 7, 2021 by Philip Elmer-DeWitt

WWDC 21: Is this the day Apple resurrects MagSafe?

My hopes have been raised with nearly every WWDC 21 walkup.

Read More WWDC 21: Is this the day Apple resurrects MagSafe?

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Fishing for iPhones (video)apple iphone magsafe fishing4 years ago
Published June 5, 2021 by Philip Elmer-DeWitt

Fishing for iPhones (video)

"The best thing is, the screen turned on immediately, delivering missed Tinder notifications, without any damage."

Read More Fishing for iPhones (video)

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Is Tim Cook backing away from the legacy of Jony Ive?apple cook ive undoing4 years ago
Published May 29, 2021 by Philip Elmer-DeWitt

Is Tim Cook backing away from the legacy of Jony Ive?

Could this mean the return of MagSafe on the MacBook?

Read More Is Tim Cook backing away from the legacy of Jony Ive?

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I curse Tim Cook and Jony Ive every time I trip over my power cordapple magsafe curse cook4 years ago
Published May 28, 2021 by Philip Elmer-DeWitt

I curse Tim Cook and Jony Ive every time I trip over my power cord

Steve Jobs would never have killed MagSafe.

Read More I curse Tim Cook and Jony Ive every time I trip over my power cord

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Death of the Touch Bar? Rebirth of MagSafe?Apple magsafe Touch Bar5 years ago
Published January 16, 2021 by Philip Elmer-DeWitt

Death of the Touch Bar? Rebirth of MagSafe?

Please Apple, make these rumors be true.

Read More Death of the Touch Bar? Rebirth of MagSafe?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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