If this means the return of MagSafe on the MacBook, I’m all for it.
From friend-of-the-blog Alan Levy:
The various podcasters I listen to on Apple are often reluctant to directly lay the blame for [killing MagSafe] and many other design issues on Jony Ive but I have found the pattern to be so clearly defined that its unavoidable and indicative of two things:
1. That Ive’s quest for design perfection went past clean and useful to just clean. To name just the most recent and obvious: Thin at the expense of everything else, MacBook 1 with almost no ports, the TV remote, the butterfly keyboard to eliminate just that extra small amount of height/make the key travel more uniform and perhaps the elimination of MagSafe in favor of wire free portables as mentioned above, and finally the monochromatic choice in shells–aluminum, gray, or dark gray. All these design decisions made products sleeker but often less useful and yet Apple, which holds Useful And Simple as its core value, made and kept those decisions through multiple design iterations. Why? The answer is revealed in how many of those decisions are being reversed now and that brings me to my second point.
2. Under Tim Cook, Apple moves deliberately but slowly. Cook couldn’t get rid of Ive summarily–Ive had too much standing and power. So Tim gave him more responsibility and created a situation where Ive decided to step away. A great jujitsu move if actually the case–these are all presumptions on my part. And then years after Ive left you start to see the changes because Apple, an aircraft carrier of a company, can’t and won’t turn on a dime. So we are seeing these changes when it’s almost so long after Ive’s departure that the changes may not seem related to it. But Apple moves slowly and deliberately. Ive’s departure and these design reversals all have happened with a minimum of bad PR–another sign of Tim Cook’s very effective deliberate but slow management strategy. That’s why we’ll see, sooner or later, the return of Magsafe, the likely elimination of the TouchBar, a greater introduction of color into the line up, a de-emphasis on thin-ness over all other attributes, better front-facing cameras, and a diversification of manufacturing away from China–all decisions made a year ago or more that will take more time to be revealed—because being good at supply chain management doesn’t have to apply just to supplies.
My take: Levy has taken me up on my offer to repurpose long comments as posts. (No promises.) He warns that until I fix the settings, WordPress may swallow and erase comments longer than 1,500 characters. For now, best to make a copy of your work before you hit send.