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Apple's new product trifectaapple trifecta ultra air3 months ago
Published March 5, 2025 by Philip Elmer-DeWitt

Apple's new product trifecta

The Mac Studio (starts at $1,999), a new MacBook Air ($999) and the M3 Ultra chip.

Read More Apple's new product trifecta

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New MacBook Air: Apple leaks from the topapple air cook leak3 months ago
Published March 3, 2025 by Philip Elmer-DeWitt

New MacBook Air: Apple leaks from the top

Tim Cook seems to have added one more duty to his awesome responsibilities as CEO of Apple.

Read More New MacBook Air: Apple leaks from the top

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Apple launches new MacBook Airs by press releaseapple new macbook airs1 year ago
Published March 4, 2024 by Philip Elmer-DeWitt

Apple launches new MacBook Airs by press release

"This is a solid spec bump update for both the 13-inch and 15-inch sizes."

Read More Apple launches new MacBook Airs by press release

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Apple 2022 MacBook Air (M2): The reviews are inapple macbook air m2 reviews3 years ago
Published July 14, 2022 by Philip Elmer-DeWitt

Apple 2022 MacBook Air (M2): The reviews are in

Excerpts from the reviews I've read. More as they catch my eye.

Read More Apple 2022 MacBook Air (M2): The reviews are in

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The maxed-out M2 MacBook Air and M2 MacBook Pro both cost $2,498.99*apple macbook air pro3 years ago
Published June 8, 2022 by Philip Elmer-DeWitt

The maxed-out M2 MacBook Air and M2 MacBook Pro both cost $2,498.99*

How's a guy to choose?

Read More The maxed-out M2 MacBook Air and M2 MacBook Pro both cost $2,498.99*

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Apple silicon aces 2.5-hour Zoom testapple silicon zoom test5 years ago
Published December 7, 2020 by Philip Elmer-DeWitt

Apple silicon aces 2.5-hour Zoom test

From the VisiCalc guy, on Twitter.

Read More Apple silicon aces 2.5-hour Zoom test

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Is Apple's Mac trade-in offer broken? Or is it a rip-off?apple mac tradein broken5 years ago
Published November 21, 2020 by Philip Elmer-DeWitt

Is Apple's Mac trade-in offer broken? Or is it a rip-off?

Or maybe it's just market research to find out what Intel machines their new M1 customers were using.

Read More Is Apple's Mac trade-in offer broken? Or is it a rip-off?

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MacBook Air (M1): The reviews are inapple m1 macbook air reviews5 years ago
Published November 17, 2020 by Philip Elmer-DeWitt

MacBook Air (M1): The reviews are in

Excerpts from the ones I've read. 

Read More MacBook Air (M1): The reviews are in

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Apple's new M1 Macs: What the analysts are saying (video)apple m1 macs analysts5 years ago
Published November 10, 2020 by Philip Elmer-DeWitt

Apple's new M1 Macs: What the analysts are saying (video)

Excerpts from the notes (and videos)  I've seen. More as they come in.

Read More Apple's new M1 Macs: What the analysts are saying (video)

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Here's the MacBook Air that directed the DNC from a California family roomapple dnc macbook air5 years ago
Published August 22, 2020 by Philip Elmer-DeWitt

Here's the MacBook Air that directed the DNC from a California family room

From a Facebook post by the director's fiancé.

Read More Here's the MacBook Air that directed the DNC from a California family room

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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