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An hour with Apple's VP of Augmented Reality (video)USDZ AR Mike Rockwell7 years ago
Published June 6, 2018 by Philip Elmer-DeWitt

An hour with Apple's VP of Augmented Reality (video)

Transcribed from John Gruber's Talk Show Live, recorded Tuesday night at San Jose's California Theater.

Read More An hour with Apple's VP of Augmented Reality (video)

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Apple is thrilled, Shazam is excitedshazam8 years ago
Published December 11, 2017 by Philip Elmer-DeWitt

Apple is thrilled, Shazam is excited

Apple has acquired Shazam. What the commentariat is saying.

Read More Apple is thrilled, Shazam is excited

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CNBC: Prepare to be disappointed by Apple (video)disappointed by Apple8 years ago
Published September 9, 2017 by Philip Elmer-DeWitt

CNBC: Prepare to be disappointed by Apple (video)

"There is a very strong potential here that Apple could take the whole market down."

Read More CNBC: Prepare to be disappointed by Apple (video)

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Munster: What Apple investors will be watching after Sept. 12iPhone 8 iPhone x iphone 8 Plus8 years ago
Published September 2, 2017 by Philip Elmer-DeWitt

Munster: What Apple investors will be watching after Sept. 12

"iPhone cycles are made or broken in the March & June quarters."

Read More Munster: What Apple investors will be watching after Sept. 12

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Sacconaghi: Apple Smartglasses could be bigger than the iPadapple glasses cameras airpods8 years ago
Published August 28, 2017 by Philip Elmer-DeWitt

Sacconaghi: Apple Smartglasses could be bigger than the iPad

"I am so excited about [augmented reality], I just want to yell out and scream.” —Tim Cook

Read More Sacconaghi: Apple Smartglasses could be bigger than the iPad

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Ted Talk by Apple's top AI guy went live Monday on YouTubeApple's AI vision8 years ago
Published August 22, 2017 by Philip Elmer-DeWitt

Ted Talk by Apple's top AI guy went live Monday on YouTube

Tom Gruber, Siri's chief technology officer, sees the world through rose-colored glasses.

Read More Ted Talk by Apple's top AI guy went live Monday on YouTube

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Apple: Munster sees 'massive' 3D sensor buy — updatedlumentum logo8 years ago
Published August 9, 2017 by Philip Elmer-DeWitt

Apple: Munster sees 'massive' 3D sensor buy — updated

Lasers could be a focus feature in the next iPhone.

Read More Apple: Munster sees 'massive' 3D sensor buy — updated

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Apple: The first practical ARKit app I've seen (video)AR measure8 years ago
Published August 8, 2017 by Philip Elmer-DeWitt

Apple: The first practical ARKit app I've seen (video)

Beyond Pokémon Go.

Read More Apple: The first practical ARKit app I've seen (video)

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Seven reasons Apple glasses are 'inevitable'apple ar headset8 years ago
Published July 28, 2017 by Philip Elmer-DeWitt

Seven reasons Apple glasses are 'inevitable'

Smart glasses, says Neil Cybart, are right in Apple's wheelhouse.

Read More Seven reasons Apple glasses are 'inevitable'

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10 things you might do with AR from Appleapple ar demo wwdc8 years ago
Published June 20, 2017 by Philip Elmer-DeWitt

10 things you might do with AR from Apple

From a note to clients by UBS analyst Steve Milunovich.

Read More 10 things you might do with AR from Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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