Beyond Pokémon Go.
AR Measure looks like augmented reality I might use around the house.
Available for ARKit-ready iPhones with the release of iOS 11 this fall. Pre-order it from AR Measure.
Why now? Because I must have been otherwise occupied last January when laanlabs posted their demo on YouTube to an idiot’s chorus of dick jokes. I first saw the video Monday when CNBC picked it up. See Apple’s next iPhone might kill the tape measure.