According to this currency trader, the fate of global markets next Tuesday hangs on one demo.
“I’ll be watching the Apple demo on Sept. 12 for a whole bunch of reasons,” BK Asset Management’s Boris Schlossberg told a trigger-ready TV audience Friday.
This is going to be a seminal event for Apple, which is the largest company in the world now and really needs to hit a home run to convince investors that they have something very special rolling out for the Christmas season…
The real story in the Apple demo is going to be the software services, especially the augmented reality that they’ve been teasing to investors for the last couple of weeks. If Apple’s going to release some incredibly interesting use cases for augmented reality, that could create an enormous amount of enthusiasm for the iOS 11 release which could increase their software revenue base tremendously.
If the demo disappoints, if there really isn’t any great, sexy new application the market gets excited about, there is a very strong potential here that Apple could take the whole market down.
My take: Apple isn’t the largest company in the world; it’s the most valuable. It hasn’t been teasing investors with the potential of AR for a couple of weeks; Tim Cook’s been dropping hints for seven months. Apple doesn’t have a software revenue base; the value of its software is built into the price of its hardware. And its services revenue is growing quite nicely without AR apps, thank you very much.
Talk about setting Apple up for a fall! Did I mention that Schlossberg’s expertise is currency trading?
Cue the video: