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Pew Research: A snapshot of digital saturationPew saturation7 years ago
Published September 29, 2018 by Philip Elmer-DeWitt

Pew Research: A snapshot of digital saturation

"There just aren’t many non-users left."

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Apple devices have the average lifespan of a hareapple device lifespan mouse7 years ago
Published March 1, 2018 by Philip Elmer-DeWitt

Apple devices have the average lifespan of a hare

Horace Dediu is on a roll. 

Read More Apple devices have the average lifespan of a hare

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Dediu: Apple's App Store will overtake Hollywood's Box Office in 2018Dediu apple app store hollywood box office7 years ago
Published January 8, 2018 by Philip Elmer-DeWitt

Dediu: Apple's App Store will overtake Hollywood's Box Office in 2018

Dediu: By weight of users and their propensity to engage, iOS enables about 50% to 60% of mobile economic activity.

Read More Dediu: Apple's App Store will overtake Hollywood's Box Office in 2018

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What's Apple hiding in its Other Products drawer?other products watch drawer7 years ago
Published November 12, 2017 by Philip Elmer-DeWitt

What's Apple hiding in its Other Products drawer?

Horace Dediu unpacked Apple’s catch-all Other Products category last week. He found, among other things, 40 million Apple Watches.

Read More What's Apple hiding in its Other Products drawer?

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How much will the new iPhone cost?iPhone price points detail8 years ago
Published July 31, 2017 by Philip Elmer-DeWitt

How much will the new iPhone cost?

Asymco's Horace Dediu has the answer. 

Read More How much will the new iPhone cost?

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Dediu: Don't be fooled by the Apple iPad's optics8 years ago
Published March 24, 2017 by Philip Elmer-DeWitt

Dediu: Don't be fooled by the Apple iPad's optics

And isn’t the goal of the iPad to become a computer? If so then perhaps Mission Accomplished.

Read More Dediu: Don't be fooled by the Apple iPad's optics

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Dediu: Apple is doomed8 years ago
Published March 16, 2017 by Philip Elmer-DeWitt

Dediu: Apple is doomed

And yet it seems to be saying, somewhat faintly, “I’m not dead yet"

Read More Dediu: Apple is doomed

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This is what Apple's late start in music streaming looks like9 years ago
Published June 20, 2016 by Philip Elmer-DeWitt

This is what Apple's late start in music streaming looks like

From Asymco's Horace Dediu: "Apple did not have to move first in music subscriptions. It did not even have to move second or third. When it…

Read More This is what Apple's late start in music streaming looks like

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Chart of the day: 40 years of personal computer shipments9 years ago
Published April 1, 2016 by Philip Elmer-DeWitt

Chart of the day: 40 years of personal computer shipments

From Horace Dediu, marking Apple's 40th anniversary in an Asymco post called The Next 40. Note that the Mac (orange line) is the only personal computer whose sales haven't already…

Read More Chart of the day: 40 years of personal computer shipments

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Graph: The Year Apple Overtook Windows9 years ago
Published March 28, 2016 by Philip Elmer-DeWitt

Graph: The Year Apple Overtook Windows

This guy nailed it. Twelve months ago, Horace Dediu predicted that 2015 would be the year that Apple overtook Windows. On Sunday, five days before Apple's 40th birthday,…

Read More Graph: The Year Apple Overtook Windows

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
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  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
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