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How do Apple investors feel about Cupertino's $2.5 billion housing pledge?Apple affordable housing 2.5B6 years ago
Published November 4, 2019 by Philip Elmer-DeWitt

How do Apple investors feel about Cupertino's $2.5 billion housing pledge?

No good deed goes unpunished.

Read More How do Apple investors feel about Cupertino's $2.5 billion housing pledge?

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CIRP: One in five Apple customers owns an Apple WatchApple Watch TV CIRP6 years ago
Published November 4, 2019 by Philip Elmer-DeWitt

CIRP: One in five Apple customers owns an Apple Watch

One in four owns an Apple TV.

Read More CIRP: One in five Apple customers owns an Apple Watch

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Apple spent $20 million in October on TV ads for TV+Apple advertising TV plus6 years ago
Published November 4, 2019 by Philip Elmer-DeWitt

Apple spent $20 million in October on TV ads for TV+

A big "duh" for anyone who understands Apple's business model.

Read More Apple spent $20 million in October on TV ads for TV+

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The co-founder of StockTwits regrets selling some of his Apple shares too earlyapple lindzon orange julius6 years ago
Published November 3, 2019 by Philip Elmer-DeWitt

The co-founder of StockTwits regrets selling some of his Apple shares too early

From Howard Lindzon's "Has Apple Ever Been In A Better Position?", posted Sunday to his mailing list.

Read More The co-founder of StockTwits regrets selling some of his Apple shares too early

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This week's Apple trading strategies (11/4-11/9)apple trading strategies 11-46 years ago
Published November 3, 2019 by Philip Elmer-DeWitt

This week's Apple trading strategies (11/4-11/9)

Don't blame me if you have to sell the house in the Hamptons.

Read More This week's Apple trading strategies (11/4-11/9)

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Apple at $255.82: Was there ever a sorrier bunch of sell-side analysts?apple analysts three stooges6 years ago
Published November 2, 2019 by Philip Elmer-DeWitt

Apple at $255.82: Was there ever a sorrier bunch of sell-side analysts?

A tale of misdirection told in three charts and a video.

Read More Apple at $255.82: Was there ever a sorrier bunch of sell-side analysts?

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Watch Toni Sacconaghi defend his Apple price targets (video)apple sacconaghi bernstein 2506 years ago
Published November 1, 2019 by Philip Elmer-DeWitt

Watch Toni Sacconaghi defend his Apple price targets (video)

Bernstein's top tech analyst had to raise his target twice in two weeks, from $205 to $225 to $250. From "Bernstein's top tech hardware analyst explains…

Read More Watch Toni Sacconaghi defend his Apple price targets (video)

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Apple at $255.82: Look who's underwater now -- Updated 2xapple underwater 3-29-2456 years ago
Published November 1, 2019 by Philip Elmer-DeWitt

Apple at $255.82: Look who's underwater now -- Updated 2x

Even after a wave of upgrades, sell-side Apple analysts are mostly still all wet

Read More Apple at $255.82: Look who's underwater now -- Updated 2x

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Where Apple fits in the TV streaming warsapple streaming wars wsj6 years ago
Published November 1, 2019 by Philip Elmer-DeWitt

Where Apple fits in the TV streaming wars

Get out the popcorn.

Read More Where Apple fits in the TV streaming wars

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It's 'Morning' for Apple TV+apple morning tv plus6 years ago
Published November 1, 2019 by Philip Elmer-DeWitt

It's 'Morning' for Apple TV+

The critics have not been kind. The early viewers liked it better.

Read More It's 'Morning' for Apple TV+

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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