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Jony Ive on the BBCapple jony ive bbc7 months ago
Published February 24, 2025 by Philip Elmer-DeWitt

Jony Ive on the BBC

From Charles Martin's "Jony Ive reveals his iMac design took just three weeks" posted Sunday by AppleInsider.

Read More Jony Ive on the BBC

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Wedbush's Daniel Ives likes Apple's Monday a.m. newsapple press release wedbush7 months ago
Published February 24, 2025 by Philip Elmer-DeWitt

Wedbush's Daniel Ives likes Apple's Monday a.m. news

"Smart strategic move at the right time."

Read More Wedbush's Daniel Ives likes Apple's Monday a.m. news

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Is Microsoft taking its foot off the AI accelerator?apple microsoft ai accelerator7 months ago
Published February 24, 2025 by Philip Elmer-DeWitt

Is Microsoft taking its foot off the AI accelerator?

A potential pullback by Microsoft on spending and datacenter construction raises questions about whether the company — one of the frontrunners among Big Tech in AI — is growing cautious about the outlook for demand.

Read More Is Microsoft taking its foot off the AI accelerator?

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This is what dented Apple Monday morningapple trump 500 billion7 months ago
Published February 24, 2025 by Philip Elmer-DeWitt

This is what dented Apple Monday morning

Shares fell sharply in a knee-jerk reaction to Tim Cook's promise to spend $500 billion and add 20,000 jobs in the U.S. over four years.

Read More This is what dented Apple Monday morning

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Premarket: Apple is redapple premarket red 8-21-257 months ago
Published February 24, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Dow futures jump 300 points as traders look to recover from Friday’s sell-off" posted early Monday.

Read More Premarket: Apple is red

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WSJ: Apple battles a well-subsidized Huawei in Chinaapple alibaba huawei china7 months ago
Published February 23, 2025 by Philip Elmer-DeWitt

WSJ: Apple battles a well-subsidized Huawei in China

"The Chinese government is giving local companies a helping hand."

Read More WSJ: Apple battles a well-subsidized Huawei in China

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'Did You Catch The Uno Reverse Card?'apple uno reverse card7 months ago
Published February 23, 2025 by Philip Elmer-DeWitt

'Did You Catch The Uno Reverse Card?'

"I’m optimistic about Apple regaining some of its anemic losses in the highly competitive Chinese market."

Read More 'Did You Catch The Uno Reverse Card?'

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Mark Gurman's Apple iPhone roadmap for '25 and '26apple iphone roadmap gurman7 months ago
Published February 23, 2025 by Philip Elmer-DeWitt

Mark Gurman's Apple iPhone roadmap for '25 and '26

"Apple has effectively abandoned the budget smartphone market."

Read More Mark Gurman's Apple iPhone roadmap for '25 and '26

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This week's Apple trading strategies (2/24-2/28/25)7 months ago
Published February 23, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/24-2/28/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/24-2/28/25)

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Steve Jobs in The New Yorkerapple steve jobs newyorker7 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

Steve Jobs in The New Yorker

Jobs' first appearance in a national publication came in a 1977 issue of The New Yorker. 

Read More Steve Jobs in The New Yorker

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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