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Mark Gurman: Why you shouldn't buy the iPhone Airapple iphone air gurman7 months ago
Published September 7, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why you shouldn't buy the iPhone Air

"In short, the new iPhone Air may be a cool piece of technology (or 'awe dropping,' to quote Apple’s event slogan), but it probably won’t be a blockbuster product."

Read More Mark Gurman: Why you shouldn't buy the iPhone Air

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This week's Apple trading strategies (9/8-9/12/25)apple trading strategies 9-8-257 months ago
Published September 7, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/8-9/12/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/8-9/12/25)

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WSJ: How Tim Sweeney and Daniel Ek weakened Appleapple spotify epic higgins7 months ago
Published September 6, 2025 by Philip Elmer-DeWitt

WSJ: How Tim Sweeney and Daniel Ek weakened Apple

"Just as Rome didn’t fall in a day, the crumbling of Apple’s walled garden didn’t happen overnight."

Read More WSJ: How Tim Sweeney and Daniel Ek weakened Apple

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Did Apple buy a copy of every book it's using to train its AI?apple sued anthropic paid7 months ago
Published September 6, 2025 by Philip Elmer-DeWitt

Did Apple buy a copy of every book it's using to train its AI?

Anthropic trained Claude on database of works it knew were pirated, and now it has to pay $1.5 billion to the authors. 

Read More Did Apple buy a copy of every book it's using to train its AI?

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Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)apple saturday video greed7 months ago
Published September 6, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)

A critical take on Tim Cook's leadership (back when the stock was in a hole).

Read More Saturday Apple video: 'Apple's greed is finally backfiring' (August, 2025)

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Neil Cybart: iPhone upgrades headed into perfect stormapple iphone upgrade storm7 months ago
Published September 5, 2025 by Philip Elmer-DeWitt

Neil Cybart: iPhone upgrades headed into perfect storm

"There are 125M iPhone users still using an iPhone that they purchased new in 2021, 2022, or 2023."

Read More Neil Cybart: iPhone upgrades headed into perfect storm

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Mark Gurman's 'Awe Dropping' spoilerapple gurman awe spoiler7 months ago
Published September 5, 2025 by Philip Elmer-DeWitt

Mark Gurman's 'Awe Dropping' spoiler

From Gurman's "Everything Apple Plans to Show at Sept. 9 ‘Awe Dropping’ iPhone 17 Event" ($) posted Friday by Bloomberg.

Read More Mark Gurman's 'Awe Dropping' spoiler

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Bloomberg: Apple's sales in India growing nicelyapple india sales grow7 months ago
Published September 5, 2025 by Philip Elmer-DeWitt

Bloomberg: Apple's sales in India growing nicely

While India represents still a fraction of its overall business, the company is investing in a country it expects to become a key market in coming years.

Read More Bloomberg: Apple's sales in India growing nicely

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Apple's customers care less about AI features than cost, battery life or camerasapple ai survey battery7 months ago
Published September 5, 2025 by Philip Elmer-DeWitt

Apple's customers care less about AI features than cost, battery life or cameras

"The industry narrative says Apple is late to AI, but the consumer data says Apple's timing may be just right."

Read More Apple's customers care less about AI features than cost, battery life or cameras

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Apple's Tim Cook joins tech CEOs heaping praise on POTUS (video)apple ceo praise trump7 months ago
Published September 5, 2025 by Philip Elmer-DeWitt

Apple's Tim Cook joins tech CEOs heaping praise on POTUS (video)

"I also want to thank you for helping American companies around the world." 

Read More Apple's Tim Cook joins tech CEOs heaping praise on POTUS (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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