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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Tim Cook: Get ready to pay more for Apple devicesapple cook price increases2 weeks ago
Published June 18, 2026 by Philip Elmer-DeWitt

Tim Cook: Get ready to pay more for Apple devices

"We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

Read More Tim Cook: Get ready to pay more for Apple devices

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It's Juneteenth tomorrow. What has Apple done for African Americans lately?apple juneteenth tim cook2 weeks ago
Published June 18, 2026 by Philip Elmer-DeWitt

It's Juneteenth tomorrow. What has Apple done for African Americans lately?

Under Tim Cook — who famously keeps a B/W photo of Martin Luther King in his office — quite a bit. From Perplexity...

Read More It's Juneteenth tomorrow. What has Apple done for African Americans lately?

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Mark Gurman: Apple's AirPods with eyes pushed back one yearapple airpods eyes 20272 weeks ago
Published June 17, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's AirPods with eyes pushed back one year

"The offerings will be part of what Apple intends to be its biggest wave of new products yet."

Read More Mark Gurman: Apple's AirPods with eyes pushed back one year

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Reading in a moving car make you sick? There's an Apple app for that.apple dots car sickness2 weeks ago
Published June 17, 2026 by Philip Elmer-DeWitt

Reading in a moving car make you sick? There's an Apple app for that.

"It sounds preposterous, but I’m here to tell you that it actually works."

Read More Reading in a moving car make you sick? There's an Apple app for that.

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Premarket: Apple is redapple premarket red 6-30-262 weeks ago
Published June 17, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Nasdaq Futures Rising as Iran Peace Deal Boosts the Market Ahead of Fed Decision" posted early Wednesday.

Read More Premarket: Apple is red

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IDC: Apple's iPhone will defy gravity in 2026apple iphone idc gravity2 weeks ago
Published June 16, 2026 by Philip Elmer-DeWitt

IDC: Apple's iPhone will defy gravity in 2026

“In a year when the broader smartphone market will record its steepest decline in history, iOS will deliver its highest annual share ever, at 22%." — IDC VP Francisco Jeronimo

Read More IDC: Apple's iPhone will defy gravity in 2026

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'We rebuilt Siri from the ground up, literally, tore it to the ground'apple siri rebuilt rockwell2 weeks ago
Published June 16, 2026 by Philip Elmer-DeWitt

'We rebuilt Siri from the ground up, literally, tore it to the ground'

"It allowed us to build a profoundly more capable Siri." — Apple VP Mike Rockwell

Read More 'We rebuilt Siri from the ground up, literally, tore it to the ground'

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Citi sticks with its Apple Buy rating and $315 targetapple citi ai 3152 weeks ago
Published June 16, 2026 by Philip Elmer-DeWitt

Citi sticks with its Apple Buy rating and $315 target

"While Apple’s less-than-clear strategy on AI monetization has some in Wall Street concerned, the iPhone maker could 'layer AI value' into its existing services ecosystem."

Read More Citi sticks with its Apple Buy rating and $315 target

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Indian farmers' wells contaminated by iPhone factory outflow (updated)apple tata ransom secrets2 weeks ago
Published June 16, 2026 by Philip Elmer-DeWitt

Indian farmers' wells contaminated by iPhone factory outflow (updated)

Inspectors found that discharged wastewater had caused a Tata rainwater harvesting pond to overflow.

Read More Indian farmers' wells contaminated by iPhone factory outflow (updated)

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Premarket: Apple was green, turned redapple premarket green 6-16-262 weeks ago
Published June 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "U.S. stock futures are flat after Dow record close on U.S.-Iran deal" posted early Tuesday.

Read More Premarket: Apple was green, turned red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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