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An influencer from Nottingham switches from Apple to Androidapple android switcher influencer2 weeks ago
Published June 13, 2026 by Philip Elmer-DeWitt

An influencer from Nottingham switches from Apple to Android

In this video it takes him 7 minutes to realize he's made a big mistake. 

Read More An influencer from Nottingham switches from Apple to Android

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The head of Apple Vision Pro marketing demos visionOS 27 (video)apple visionOS27 Steve Sinclair2 weeks ago
Published June 13, 2026 by Philip Elmer-DeWitt

The head of Apple Vision Pro marketing demos visionOS 27 (video)

The new Siri AI, Visual Intelligence, immersive panoramas, Reality Composer Pro3 and more. 

Read More The head of Apple Vision Pro marketing demos visionOS 27 (video)

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Saturday Apple Video: Building NeXT from the ground up (1986)apple saturday pbs next2 weeks ago
Published June 13, 2026 by Philip Elmer-DeWitt

Saturday Apple Video: Building NeXT from the ground up (1986)

Think of this 20-minute excerpt from PBS's "Entrepreneurs" as a video companion to Geoffrey Cain's excellent "Steve Jobs in Exile." 

Read More Saturday Apple Video: Building NeXT from the ground up (1986)

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Guess what the Middlebury professor blames for our falling birthratesapple iphone birth rates2 weeks ago
Published June 13, 2026 by Philip Elmer-DeWitt

Guess what the Middlebury professor blames for our falling birthrates

"Whatever it is, it must be big, and it needs to coincide with about 2007." From Scott Horsley's "Can smartphones help explain the drop in birth…

Read More Guess what the Middlebury professor blames for our falling birthrates

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Counterpoint's M5 Pro teardown finds a chip built for accelerated computingapple m5 ai teardown2 weeks ago
Published June 13, 2026 by Philip Elmer-DeWitt

Counterpoint's M5 Pro teardown finds a chip built for accelerated computing

"For the first time, each GPU core includes a Neural Accelerator, while the SoC also features a separate 16-core Neural Engine. This greatly improves AI performance." — Analyst Brady Wang

Read More Counterpoint's M5 Pro teardown finds a chip built for accelerated computing

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Apple's iPhone revenue share was its highest ever for the March quarterapple market revenue share fq220262 weeks ago
Published June 12, 2026 by Philip Elmer-DeWitt

Apple's iPhone revenue share was its highest ever for the March quarter

"Apple outperformed the respective segments during the quarter and gained market share in the smartphone, PC, tablet and watch segments."

Read More Apple's iPhone revenue share was its highest ever for the March quarter

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Apple's smartphone share grew 33% in the Middle East and Africa in fiscal Q2apple middleeast africa fq220262 weeks ago
Published June 12, 2026 by Philip Elmer-DeWitt

Apple's smartphone share grew 33% in the Middle East and Africa in fiscal Q2

"The $50-$99 price band saw a 41% YoY decline, impacting overall smartphone market performance in Q1 2026."

Read More Apple's smartphone share grew 33% in the Middle East and Africa in fiscal Q2

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Premarket: Apple is greenapple premarket green 6-24-262 weeks ago
Published June 12, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Surge Ahead of SpaceX Trading Debut After Iran Boost" posted early Friday.

Read More Premarket: Apple is green

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Hands on with Siri AI (videos)apple siri ai handson2 weeks ago
Published June 11, 2026 by Philip Elmer-DeWitt

Hands on with Siri AI (videos)

These are the first I've seen. More as they come in.

Read More Hands on with Siri AI (videos)

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The iPhones of March: Top sellers in 7 of 8 countriesapple iphone march counterpoint2 weeks ago
Published June 11, 2026 by Philip Elmer-DeWitt

The iPhones of March: Top sellers in 7 of 8 countries

Even in Korea Apple took numbers 3, 4 and 5.

Read More The iPhones of March: Top sellers in 7 of 8 countries

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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