This week's Apple trading strategies (7/13-7/17/26)

A place for Apple traders and investors to share their best ideas.

6 Comments

Silvant's Michael Sansoterra doesn't believe in Apple AI

2 weeks ago

Published July 11, 2026 by Philip Elmer-DeWitt

Silvant's Michael Sansoterra doesn't believe in Apple AI

"What are you getting on the margin for this new phone?"

19 Comments

Apple dodged chip tariffs by doing a deal with Intel

2 weeks ago

Published July 11, 2026 by Philip Elmer-DeWitt

Apple dodged chip tariffs by doing a deal with Intel

"The connection between the tariff talks and a potential deal between Apple and Intel has not been previously reported."

5 Comments

New AirPods could read lips

2 weeks ago

Published July 11, 2026 by Philip Elmer-DeWitt

New AirPods could read lips

But you'd have to be careful about how you style your hair.

Saturday Apple video: Sales Pitch (Get a Mac 2006)

"Supplies are limited. Operators are standing by."

Jony Ive's AI project draws a lawsuit from Apple

"Recently, significant evidence has emerged suggesting individuals employed by OpenAI wrongfully took Apple’s secret and confidential information regarding our unreleased technologies, processes, and products." — Apple statement

32 Comments

Marques Brownlee: How Apple lost/won the AI race

2 weeks ago

Published July 10, 2026 by Philip Elmer-DeWitt

Marques Brownlee: How Apple lost/won the AI race

"Apple doesn't make search engines either."

8 Comments

Apple bull flips to bear

2 weeks ago

Published July 10, 2026 by Philip Elmer-DeWitt

Apple bull flips to bear

"Analysts were too pessimistic 9 months ago; now, they're too optimistic on Apple's super replacement cycle." — Felix Wang From Wang's "Flipping AAPL from Long to…