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This week's Apple trading strategies (5/25-5/29/26)apple trading strategies 5-25-262 weeks ago
Published May 24, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/25-5/29/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/25-5/29/26)

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Postcard from Bračapple croatia brac pucisca2 weeks ago
Published May 23, 2026 by Philip Elmer-DeWitt

Postcard from Brač

Cycling into Pučišća.

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Saturday Apple video: Counselor (Get a Mac 2006)apple saturday counselor 20062 weeks ago
Published May 23, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Counselor (Get a Mac 2006)

"Maybe you should come in twice a week."

Read More Saturday Apple video: Counselor (Get a Mac 2006)

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Apple at $308.82: Third record high in a rowapple record 308.822 weeks ago
Published May 22, 2026 by Philip Elmer-DeWitt

Apple at $308.82: Third record high in a row

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $308.82: Third record high in a row

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Premarket: Apple is greenapple premarket green 6-4-262 weeks ago
Published May 22, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Climb as Iran Peace Hopes Push Markets Higher" posted early Friday.

Read More Premarket: Apple is green

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Apple at $304.99: Second record close in as many daysapple, $304.99, record close2 weeks ago
Published May 21, 2026 by Philip Elmer-DeWitt

Apple at $304.99: Second record close in as many days

From AAPLInvestors' Terry Gregory, keeper of the stats.

Read More Apple at $304.99: Second record close in as many days

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Premarket: Apple is redapple premarket red 6-5-262 weeks ago
Published May 21, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are lower as oil prices tick higher along with Treasury yields" posted early Thursday.

Read More Premarket: Apple is red

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In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TVapple cue cannes lion2 weeks ago
Published May 21, 2026 by Philip Elmer-DeWitt

In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV

"Prestige programming doesn't guarantee the kind of mass-market subscriber growth larger streaming rivals chase, though the strategy fits Apple's preference for tighter curation and premium positioning."

Read More In Cannes, Eddy Cue wins the 'Oscar of Advertising' for Apple TV

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Kansas City: Chromebooks out, MacBook Neos inapple kansas city neo2 weeks ago
Published May 21, 2026 by Philip Elmer-DeWitt

Kansas City: Chromebooks out, MacBook Neos in

"More than 30,000 Windows PCs and Chromebooks are getting the boot as Kansas City prepares to transition its public school students exclusively to Apple devices."

Read More Kansas City: Chromebooks out, MacBook Neos in

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Apple soars to another record high close: $302.25apple soars record 312.512 weeks ago
Published May 20, 2026 by Philip Elmer-DeWitt

Apple soars to another record high close: $302.25

Not the record intraday high (that was $303.20 set last Friday) but close.

Read More Apple soars to another record high close: $302.25

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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