"It’s the fourth price increase for Apple TV (formerly called Apple TV+) in four years."
"Edge devices were destined to stop compounding once penetration reached a certain level."
Read More Thesis: AI hardware grows exponentially in two dimensions. Apple devices in only one.
"Apple’s iPhone 17 was the world's best-selling smartphone in Q2 2026, capturing 6% of global smartphone unit sales."
Evercore: 'The Little Mac That AI Can'
2 weeks ago
2 weeks ago"We view the new Mac mini as another example of Apple using its own silicon to push the Mac portfolio further into higher-value AI workflows." — Analyst Amit Daryanani
Apple event: Found in translation
2 weeks ago
2 weeks ago"In the U.S. and several other countries, Apple used 'Surprise and Shine' as its tagline for the event, but in other countries, the tagline isn't a literal translation."











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