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Apple's big week: The second shoe dropsapple m4ipadair big week1 week ago
Published March 2, 2026 by Philip Elmer-DeWitt

Apple's big week: The second shoe drops

From "Get the highlights" posted Monday on Apple.com.

Read More Apple's big week: The second shoe drops

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Apple's big week: The first shoe fallsapple iphone17e first shoe1 week ago
Published March 2, 2026 by Philip Elmer-DeWitt

Apple's big week: The first shoe falls

From "Say hello to a good buy." posted Monday on Apple.com.

Read More Apple's big week: The first shoe falls

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WSJ: Apple's screens should do what Samsung's doapple samsung screen angle1 week ago
Published March 2, 2026 by Philip Elmer-DeWitt

WSJ: Apple's screens should do what Samsung's do

From Nicole Nguyen's "Apple Needs to Copy Samsung’s New Security Smartphone Screen ASAP" in Monday's Wall Street Journal.

Read More WSJ: Apple's screens should do what Samsung's do

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What Steve Jobs said about managing Apple employeesapple jobs trust micromanage1 week ago
Published March 2, 2026 by Philip Elmer-DeWitt

What Steve Jobs said about managing Apple employees

"Teamwork is dependent on trusting the other folks to come through with their part without watching them all the time."

Read More What Steve Jobs said about managing Apple employees

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New life for a family of discontinued Apple devicesapple ipod new life1 week ago
Published March 2, 2026 by Philip Elmer-DeWitt

New life for a family of discontinued Apple devices

"If the choice is “1,000 songs in my pocket, or unlimited songs in my pocket and 1,000 notifications every hour,” people don’t want the latter." — iPod designer Tony Fadell

Read More New life for a family of discontinued Apple devices

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Premarket: Apple is redapple premarket red 3-10-261 week ago
Published March 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Dow futures drop over 500 points as oil prices spike following U.S. attack on Iran" posted early Monday.

Read More Premarket: Apple is red

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Apple closes five stores in the United Arab Emiratesapple stores iran war1 week ago
Published March 1, 2026 by Philip Elmer-DeWitt

Apple closes five stores in the United Arab Emirates

More than a dozen authorized Apple resellers in Israel are sticking with their regular hours, however, including one in Herzliya that stays open 24 hours a day.

Read More Apple closes five stores in the United Arab Emirates

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What the decapitation of Iran means for Appleapple iran war Khamenei1 week ago
Published March 1, 2026 by Philip Elmer-DeWitt

What the decapitation of Iran means for Apple

Here is Perplexity's response Sunday morning to the query: "Is there an Apple angle to the Iran war?"

Read More What the decapitation of Iran means for Apple

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Mark Gurman: No touchscreen MacBook until the end of the yearapple touchscreen mac gurman1 week ago
Published March 1, 2026 by Philip Elmer-DeWitt

Mark Gurman: No touchscreen MacBook until the end of the year

"The MacBook Pro is coming fairly soon, with the product slated for the end of 2026."Apple’s Touch MacBook Will Stop Well Short of a Mac-iPad Hybrid

Read More Mark Gurman: No touchscreen MacBook until the end of the year

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This week's Apple trading strategies (3/2-3/6/26)apple trading strategies 3-2-261 week ago
Published March 1, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/2-3/6/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/2-3/6/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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