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Apple event: Found in translationapple event translation1 week ago
Published August 27, 2026 by Philip Elmer-DeWitt

Apple event: Found in translation

"In the U.S. and several other countries, Apple used 'Surprise and Shine' as its tagline for the event, but in other countries, the tagline isn't a literal translation."

Read More Apple event: Found in translation

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Premarket: Apple is redapple premarket red 9-4-261 week ago
Published August 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Nasdaq futures jump as Nvidia earnings lift chip stocks" posted early Thursday.

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Apple investors: Mark your calendars for 9/9/261 week ago
Published August 26, 2026 by Philip Elmer-DeWitt

Apple investors: Mark your calendars for 9/9/26

Don't miss John Ternus' first big iPhone event.

Read More Apple investors: Mark your calendars for 9/9/26

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Apple's August bombshells (videos)apple august mac bombshells1 week ago
Published August 26, 2026 by Philip Elmer-DeWitt

Apple's August bombshells (videos)

New Macs and new M-series chips before the big September iPhone event. What can it mean?

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Premarket: Apple was red, turned greenapple premarket red 9-2-261 week ago
Published August 26, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Stock Futures Fall as Market Braces for Crunch Nvidia Earnings, PCE Report" posted early Wednesday.

Read More Premarket: Apple was red, turned green

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Errol Brandt: A tale of two awesome families of Apple chips (video)apple brandt awesome silicon1 week ago
Published August 25, 2026 by Philip Elmer-DeWitt

Errol Brandt: A tale of two awesome families of Apple chips (video)

"On-device AI has been in your pocket for a decade. It just wasn't sold as AI. It was sold as a camera."

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Mark Gurman: New Mac Mini any day now, AirPods with eyes not until next yearapple gurman mini airpods2 weeks ago
Published August 25, 2026 by Philip Elmer-DeWitt

Mark Gurman: New Mac Mini any day now, AirPods with eyes not until next year

"The new desktop will debut as soon as the coming days, potentially putting the unveiling ahead of a September event to introduce the next iPhones."

Read More Mark Gurman: New Mac Mini any day now, AirPods with eyes not until next year

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Premarket: Apple was green, turned redapple premarket red 9-2-262 weeks ago
Published August 25, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Reuters' "US stock futures rise on tech rebound before Nvidia, inflation tests" posted early Tuesday: U.S. stock index futures inched up on Tuesday as technology…

Read More Premarket: Apple was green, turned red

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Apple foldable: Jerry W. Doyle is prepared to have the last laugh2 weeks ago
Published August 24, 2026 by Philip Elmer-DeWitt

Apple foldable: Jerry W. Doyle is prepared to have the last laugh

A longtime friend-of-the blog is laughing all the way to the bank.

Read More Apple foldable: Jerry W. Doyle is prepared to have the last laugh

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Premarket: Apple is greenapple premarket green 8-28-262 weeks ago
Published August 24, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Tech Stocks Hit Ahead of Crunch Week for Markets" posted early Monday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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