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Red Sox vs. Yankees on Apple Vision Proapple baseball vision pro2 weeks ago
Published August 11, 2026 by Philip Elmer-DeWitt

Red Sox vs. Yankees on Apple Vision Pro

"For the first time, baseball fans can take in all the action of 'Friday Night Baseball' live in Apple Immersive on Apple Vision Pro, leveraging 3D video recorded in 8K with a 180-degree field of view."

Read More Red Sox vs. Yankees on Apple Vision Pro

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Premarket: Apple is greenapple premarket green 8-21-262 weeks ago
Published August 11, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Wall St futures muted as US-Iran impasse lifts oil prices" posted early Tuesday.

Read More Premarket: Apple is green

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Mark Gurman disputes the facts behind Jefferies' Apple downgradeapple jefferies downgrade gurman2 weeks ago
Published August 11, 2026 by Philip Elmer-DeWitt

Mark Gurman disputes the facts behind Jefferies' Apple downgrade

"A more aspirational version championed by Apple’s design studio used even more glass, instead of metal, but was scrapped early on."

Read More Mark Gurman disputes the facts behind Jefferies' Apple downgrade

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Gene Munster ignores Jefferies' Apple downgrade (video)apple munster jefferies ignore2 weeks ago
Published August 10, 2026 by Philip Elmer-DeWitt

Gene Munster ignores Jefferies' Apple downgrade (video)

"I'm feeling good about Apple."

Read More Gene Munster ignores Jefferies' Apple downgrade (video)

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Is this what dented Apple in premarket trading Monday morning?apple dented premarket2 weeks ago
Published August 10, 2026 by Philip Elmer-DeWitt

Is this what dented Apple in premarket trading Monday morning?

Analyst Edison Lee is concerned about the outlook for the company’s iPhone, especially Apple’s ability to drive higher average selling prices (ASPs) over time.

Read More Is this what dented Apple in premarket trading Monday morning?

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Premarket: Apple was green, turned redapple premarket red 8-20-262 weeks ago
Published August 10, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "S&P 500 futures inch higher as traders watch for Strait of Hormuz deal, inflation data" posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: Big changes coming for the Apple Watch?apple watch redesigns gurman2 weeks ago
Published August 9, 2026 by Philip Elmer-DeWitt

Mark Gurman: Big changes coming for the Apple Watch?

"The company is considering new devices with no displays, as well as different types of screens and various sizes."

Read More Mark Gurman: Big changes coming for the Apple Watch?

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Apple gives X's deep fakes a free passapple x free pass2 weeks ago
Published August 9, 2026 by Philip Elmer-DeWitt

Apple gives X's deep fakes a free pass

"Removing X would have likely caused a firestorm of political response against Apple." — Georgetown's Anupam Chander

Read More Apple gives X's deep fakes a free pass

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This week's Apple trading strategies (8/10-8/14/26)apple trading strategies 8-10-262 weeks ago
Published August 9, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/10-8/14/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/10-8/14/26)

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Tim Bajarin's Mt. Rushmore of tech journalismapple rushmore bajarin journalism2 weeks ago
Published August 8, 2026 by Philip Elmer-DeWitt

Tim Bajarin's Mt. Rushmore of tech journalism

Honoring Walt Mossberg, John Markoff, Steven Levy and David Pogue.

Read More Tim Bajarin's Mt. Rushmore of tech journalism

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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