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Barron's: Apple's silicon strategy pays off in spadesapple silicon barrons leitao3 weeks ago
Published September 18, 2026 by Philip Elmer-DeWitt

Barron's: Apple's silicon strategy pays off in spades

"This week’s release of iPhone 18 Pro and the A20 Pro chip inside of it, makes the advantages of Apple’s chip strategy as clear as day."

Read More Barron's: Apple's silicon strategy pays off in spades

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Evercore hikes its Apple target $15 to $380apple evercore hike 3803 weeks ago
Published September 18, 2026 by Philip Elmer-DeWitt

Evercore hikes its Apple target $15 to $380

"Demand appears modestly ahead of last year and could support another leg of iPhone growth following an already strong upgrade cycle." — Analyst Amit Daryanani

Read More Evercore hikes its Apple target $15 to $380

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Premarket: Apple was green, turned redapple premarket green 10-2-263 weeks ago
Published September 18, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From the Wall St. Journal's "Nasdaq Heads for Weekly Gain as AI Stocks Surge" posted early Friday.

Read More Premarket: Apple was green, turned red

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Alan Kay: We may need a paradigm shift to reach AGIapple agi alan kay3 weeks ago
Published September 17, 2026 by Philip Elmer-DeWitt

Alan Kay: We may need a paradigm shift to reach AGI

The Xerox PARC alumnus, Turning Award winner and former Apple Fellow answers two questions about Artificial General Intelligence. 

Read More Alan Kay: We may need a paradigm shift to reach AGI

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Johanna Stern pokes the pickle to test Apple's battery claims (video)apple iphone18 battery pickle3 weeks ago
Published September 17, 2026 by Philip Elmer-DeWitt

Johanna Stern pokes the pickle to test Apple's battery claims (video)

"The question is whether 34 extra minutes — or 503 additional pickle pokes — is enough to justify buying a new phone?"

Read More Johanna Stern pokes the pickle to test Apple's battery claims (video)

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Premarket: Apple is greenapple premarket green 10-2-263 weeks ago
Published September 17, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall St. Journal's "Stock Futures Climb as Markets Retrace Post-Fed Moves" posted early Thursday.

Read More Premarket: Apple is green

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Barron's: John Ternus is off to a good startapple ternus good start3 weeks ago
Published September 16, 2026 by Philip Elmer-DeWitt

Barron's: John Ternus is off to a good start

"Only Apple is left focusing on less content, higher quality, and deeper relationships with top Hollywood talent."

Read More Barron's: John Ternus is off to a good start

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The Information: Apple may reenter the server market with Nvidiaapple server market nvidia3 weeks ago
Published September 16, 2026 by Philip Elmer-DeWitt

The Information: Apple may reenter the server market with Nvidia

Any collaboration between the two tech giants would extend a nascent thaw after decades of frosty relations.

Read More The Information: Apple may reenter the server market with Nvidia

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John Ternus has Emmy red carpet flair (videos)apple ternus red carpet3 weeks ago
Published September 16, 2026 by Philip Elmer-DeWitt

John Ternus has Emmy red carpet flair (videos)

"We focus on creating a space for the best stories to be told by the best storytellers, and I think clearly they're doing it." 

Read More John Ternus has Emmy red carpet flair (videos)

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Premarket: Apple is greenapple premarket green 10-2-263 weeks ago
Published September 16, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rebound as Investors Buy the Dip Ahead of Crucial Fed Rate Decision" posted early Wednesday.

Read More Premarket: Apple is green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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