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Prof G: 'Apple is the ultimate second mouse.'apple galloway second mouse1 week ago
Published October 7, 2026 by Philip Elmer-DeWitt

Prof G: 'Apple is the ultimate second mouse.'

"In other words, the first mouse springs the trap, and the second one gets the cheese."

Read More Prof G: 'Apple is the ultimate second mouse.'

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Premarket: Apple is greenapple premarket green 10-15-261 week ago
Published October 7, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Drop Amid Profit Taking as Markets Take a Breather from the AI Frenzy" posted early Wednesday.

Read More Premarket: Apple is green

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Mark Gurman: Apple sees a future in smart home securityapple lg deadbolts1 week ago
Published October 7, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple sees a future in smart home security

"The products developed with South Korea’s LG will also include a smart deadbolt lock, indoor security camera, outdoor security camera and floodlight camera."

Read More Mark Gurman: Apple sees a future in smart home security

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Yahoo: Apple is one of a trio of stocks keeping the market afloatapple nvdia msft afloat1 week ago
Published October 6, 2026 by Philip Elmer-DeWitt

Yahoo: Apple is one of a trio of stocks keeping the market afloat

"Apple's stock is also trading near a record high. The stock has been on a sizzling run since the company's product unveiling in mid-September."

Read More Yahoo: Apple is one of a trio of stocks keeping the market afloat

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How many reluctant iPhone 18 Pro buyers holding off for the Duo?apple duo reluctant buyers1 week ago
Published October 6, 2026 by Philip Elmer-DeWitt

How many reluctant iPhone 18 Pro buyers holding off for the Duo?

"The answer is hugely important to Apple’s stock this year and beyond."

Read More How many reluctant iPhone 18 Pro buyers holding off for the Duo?

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Apple has a 'Full Disk Access' problemapple full disk access1 week ago
Published October 6, 2026 by Philip Elmer-DeWitt

Apple has a 'Full Disk Access' problem

"Apple said it plans to change macOS so that it's far more obvious when an AI agent asks for complete access to a Mac's data."

Read More Apple has a 'Full Disk Access' problem

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Premarket: Apple was green, turned redapple premarket green 10-6-261 week ago
Published October 6, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Stock futures rise after Nasdaq hits new record high" posted early Tuesday.

Read More Premarket: Apple was green, turned red

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In Texas, Apple lands the Beaumont independent school district accountapple chromebooks beaumont texas2 weeks ago
Published October 5, 2026 by Philip Elmer-DeWitt

In Texas, Apple lands the Beaumont independent school district account

"'It's almost half a million dollars just supporting a fleet that is barely moving or working,' said Harrah."

Read More In Texas, Apple lands the Beaumont independent school district account

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Jim Cramer calls BS on Erik Woodring's Apple target cutapple cramer woodring target2 weeks ago
Published October 5, 2026 by Philip Elmer-DeWitt

Jim Cramer calls BS on Erik Woodring's Apple target cut

"He contended that Morgan Stanley is letting near-term supply constraints obscure what the Duo could mean for Apple over time."

Read More Jim Cramer calls BS on Erik Woodring's Apple target cut

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A big bet on Apple at $245apple put peak 2452 weeks ago
Published October 5, 2026 by Philip Elmer-DeWitt

A big bet on Apple at $245

Each of those 7,000 puts represents 100 shares of Apple.

Read More A big bet on Apple at $245

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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