"Apple is right to protect their margin and continue slowly expanding their market share through differentiation, not pricing." From Thompson's "Apple Price Increases" ($) posted Monday…
Read More Ben Thompson: Why Tim Cook gave an emergency interview with the WSJ
2 weeks agoFrom Reuters' "Wall St futures muted as investors monitor US-Iran negotiations" posted early Monday.
"As he takes over from Cook, he needs to prioritize making Apple’s products cool again."
Read More Here's what John Ternus needs to do about Apple ID, says Mark Gurman
A place for Apple traders and investors to share their best ideas.
Read More This week's Apple trading strategies (6/22-6/26/26)
"Samsung may still be the world's largest smartphone company on paper. But in reality, it has already lost. Here's why."
Read More Ice Universe: The difference between Samsung and Apple is profound
How could he not?
Read More Tim Cook makes Barron's list of 25 top CEO for 2026
Tony Fadell, Greg Christie and Scott Forstall tell the story of Project Purple. "That's when Bill turned to Steve and said "this is going to be…
Read More Saturday Apple video: Apple’s Secret iPhone launch team
Since it's Juneteenth and the U.S. markets are closed, here's a fun hands-on from one of my favorite tech reviewers.
Read More Joanna Stern: 'I spent a week with new Siri' (video)
"This is a '100 year flood' and worse than tariffs and Covid."
Read More Horace Dediu: There's a limit to how much memory cost Apple can swallow
"We believe the company is in a strong position to increase prices without sacrificing hardware performance and risking increasing customer churn." — Analyst Daniel Ives
Read More Wedbush sticks with its Buy rating and Street-high Apple $400 target
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