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Apple's accidental AI moatapple accidental ai moat1 week ago
Published April 13, 2026 by Philip Elmer-DeWitt

Apple's accidental AI moat

"If intelligence becomes abundant, context becomes the scarce resource." — Alfonso de la Rocha

Read More Apple's accidental AI moat

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Apple accused of aiding Israeli attacks on Lebanon1 week ago
Published April 13, 2026 by Philip Elmer-DeWitt

Apple accused of aiding Israeli attacks on Lebanon

"We are aware that some outlets have incorrectly reported that certain village and town names in Lebanon were removed from Apple Maps. These locations have never been featured."

Read More Apple accused of aiding Israeli attacks on Lebanon

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Premarket: Apple is redapple premarket red 4-21-261 week ago
Published April 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall Street futures drop after US-Iran peace talks fail" posted early Monday.

Read More Premarket: Apple is red

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Mark Gurman: Apple glasses to ship in early 2027apple meta glasses 20271 week ago
Published April 12, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple glasses to ship in early 2027

"The glasses are part of a broader, three-pronged AI wearables strategy that also includes new AirPods and a camera-equipped pendant."

Read More Mark Gurman: Apple glasses to ship in early 2027

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Architecture wars: Intel sells the most CPUs, Apple sells the bestapple intel cpu march1 week ago
Published April 12, 2026 by Philip Elmer-DeWitt

Architecture wars: Intel sells the most CPUs, Apple sells the best

"The March 2026 Amazon Global sales data reveals a starkly stratified battlefield."

Read More Architecture wars: Intel sells the most CPUs, Apple sells the best

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Apple's laptops win both market and revenue shareapple laptop revenue share1 week ago
Published April 12, 2026 by Philip Elmer-DeWitt

Apple's laptops win both market and revenue share

This month, the market saw a clear distinction between brands competing on volume and those, led by Apple, successfully commanding the lion’s share of total revenue.

Read More Apple's laptops win both market and revenue share

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This week's Apple trading strategies (4/13-4/17/26)apple trading strategies 4-13-261 week ago
Published April 12, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/13-4/17/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/13-4/17/26)

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Microsoft, start your enginesapple macbook neo windows2 weeks ago
Published April 11, 2026 by Philip Elmer-DeWitt

Microsoft, start your engines

"A history of fast follows (and my own sources) tells me that Apple’s $599 MacBook Neo announcement last month will force Microsoft to seriously improve Windows."

Read More Microsoft, start your engines

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Saturday Apple video: Why Steve Jobs bought Pixar (1996)saturday apple pixar jobs2 weeks ago
Published April 11, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Why Steve Jobs bought Pixar (1996)

"I met Ed Catmull in 1985 and he shared with me his dream about making the first computer-animated feature film."

Read More Saturday Apple video: Why Steve Jobs bought Pixar (1996)

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Apple TV is coming to Amazon Prime soonapple prime video TV2 weeks ago
Published April 10, 2026 by Philip Elmer-DeWitt

Apple TV is coming to Amazon Prime soon

"Starting this month, Apple TV will be available on Prime Video in the U.S. Amazon announced the new partnership on Apr. 10, and it makes a huge change."

Read More Apple TV is coming to Amazon Prime soon

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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