"Given the brain drain suffered by Apple’s design team in recent years — about 15 designers from the Ive era have left — I’m not surprised that the company ended up punting on choosing a successor."

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From Investopedia: A fade is a contrarian investment strategy that involves trading against the prevailing trend. "Fading the market" is typically a high-risk strategy and is usually deployed by seasoned traders.

Read More The Chartmaster says to 'fade' Apple (video)