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Apple's 'hapless' crash detection saves livesapple hapless crash detection2 years ago
Published February 15, 2023 by Philip Elmer-DeWitt

Apple's 'hapless' crash detection saves lives

From Oliver Haslam's "iPhone 14's hapless Crash Detection feature tweaked in new iOS update" posted Tuesday by iMore.

Read More Apple's 'hapless' crash detection saves lives

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Premarket: Apple is redapple premarket red 7-29-252 years ago
Published February 15, 2023 by Philip Elmer-DeWitt

Premarket: Apple is red

From MarketWatch's "U.S. stock futures decline" posted early Wednesday.

Read More Premarket: Apple is red

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Berkshire buys 20 million more Apple sharesapple berkshire held apple2 years ago
Published February 14, 2023 by Philip Elmer-DeWitt

Berkshire buys 20 million more Apple shares

From Emily Bary's "Berkshire Hathaway boosted its Apple stake last quarter" posted Tuesday by MarketWatch.

Read More Berkshire buys 20 million more Apple shares

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Apple marketed the hell out of Rihanna (videos)apple marketed hell rihanna2 years ago
Published February 14, 2023 by Philip Elmer-DeWitt

Apple marketed the hell out of Rihanna (videos)

"Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?" -- Steve Jobs to John Sculley

Read More Apple marketed the hell out of Rihanna (videos)

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Why Apple might have better luck in Vietnam than in Indiaapple india stumbling blocks2 years ago
Published February 14, 2023 by Philip Elmer-DeWitt

Why Apple might have better luck in Vietnam than in India

"In India, everything is an obstacle." -- Vivek Wadhwa

Read More Why Apple might have better luck in Vietnam than in India

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Premarket: Apple was green, turned redapple premarket green 7-30-252 years ago
Published February 14, 2023 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Stock futures inch higher as investors prepare for latest inflation data" posted early Tuesday.

Read More Premarket: Apple was green, turned red

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D.A. Davidson: Apple's in the midst of a relief rally (video)apple forte relief rally2 years ago
Published February 14, 2023 by Philip Elmer-DeWitt

D.A. Davidson: Apple's in the midst of a relief rally (video)

The Super Bowl halftime show was "an event made in marketing heaven." -- Analyst Tom Forte

Read More D.A. Davidson: Apple's in the midst of a relief rally (video)

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Calpers sells Walmart, buys Appleapple walmart calpers2 years ago
Published February 13, 2023 by Philip Elmer-DeWitt

Calpers sells Walmart, buys Apple

From Ed Lin's "Largest U.S. Pension Buys Up Apple, Tesla, and Disney Stock. It Sold Walmart." posted Sunday by Barron's.

Read More Calpers sells Walmart, buys Apple

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Apple halftime show: Rihanna, pregnant, dancing on a giant floating iPhoneapple rihanna floating iphones2 years ago
Published February 13, 2023 by Philip Elmer-DeWitt

Apple halftime show: Rihanna, pregnant, dancing on a giant floating iPhone

From "Rihanna’s FULL Apple Music Super Bowl LVII Halftime Show" posted Sunday.

Read More Apple halftime show: Rihanna, pregnant, dancing on a giant floating iPhone

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Premarket: Apple was red, turned greenapple premarket green 7-30-252 years ago
Published February 13, 2023 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's "Stocks Pause With Inflation Data Looming Tuesday" posted early Monday.

Read More Premarket: Apple was red, turned green

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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