From Kellen Browning and Mike Isaac's "Apple Is Stepping Into the Metaverse. Will Anyone Care?" in Saturday's Times.
Read More The New York Times thinks Apple is 'stepping into the metaverse'
From "Apple headset is attempt to define post-iPhone platform, says Jefferies' Andrew Uerkwitz" which aired Friday on CNBC.
Read More Jefferies raises its Apple target $15 to $210 (video)
Steve Jobs' brief remarks introducing the "Think Different" campaign — captured in this scratchy 7-minute recording — is a lesson in brand management.
Read More Saturday Apple video: 'To me, marketing is about values'
From Gurman's "Everything Apple Plans to Show at WWDC: XR Headset, iOS 17 and More" posted Friday by Bloomberg.
Read More Everything Mark Gurman knows about Apple's headset
"It's still early days, but this long-term growth potential and the fact that Apple is expected to be the market leading vendor in mixed-reality headsets is what could make WWDC a more significant stock catalyst this year." — Analyst Erik Woodring
From Daryna Antoniuk's "Russia accuses US of hacking thousands of Apple devices to spy on diplomats" posted Thursday by The Record.
From Richard Waters' "Apple’s mixed reality headset is a hedge against disruption" posted Thursday by the Financial Times.
Read More With investors going gaga over AI, why would Apple want to make goggles?
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