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Meet four new friends of the court who don't like Appleapple four friends court2 years ago
Published March 20, 2024 by Philip Elmer-DeWitt

Meet four new friends of the court who don't like Apple

"The Apple Plan comports with neither the letter nor the spirit of this Court’s mandate." — Amicus brief filed Wednesday

Read More Meet four new friends of the court who don't like Apple

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Rumor has it Apple is sleeping with Google. The whole town is talking.apple google gemini spoonauer2 years ago
Published March 20, 2024 by Philip Elmer-DeWitt

Rumor has it Apple is sleeping with Google. The whole town is talking.

"I’m concerned that Apple is compromising its principles to make Wall Street happy." — Mark Spoonauer

Read More Rumor has it Apple is sleeping with Google. The whole town is talking.

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IDC: Headset sales to surge this year, thanks to Appleapple vision idc surge2 years ago
Published March 20, 2024 by Philip Elmer-DeWitt

IDC: Headset sales to surge this year, thanks to Apple

"Apple's launch of the Vision Pro grabbed a lot of headlines and has raised awareness for AR and VR and although it's priced out of reach for most, it is helping raise the bar for competitors." — IDC's Jitesh Ubrani

Read More IDC: Headset sales to surge this year, thanks to Apple

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Tim Cook, shanghaiedapple tim cook shanghaied2 years ago
Published March 20, 2024 by Philip Elmer-DeWitt

Tim Cook, shanghaied

"There's no supply chain in the world that's more critical to us than China."

Read More Tim Cook, shanghaied

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Premarket: Apple is redapple premarket red 8-21-252 years ago
Published March 20, 2024 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures move lower as investors await Fed rate decision" posted early Wednesday.

Read More Premarket: Apple is red

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How to squeeze 9% from your Apple sharesapple covered call howto2 years ago
Published March 19, 2024 by Philip Elmer-DeWitt

How to squeeze 9% from your Apple shares

"What's the catch? Selling the call limits the upside potential of your stock appreciation."

Read More How to squeeze 9% from your Apple shares

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Apple's App Store fees, safety concerns not passing EU enforcer's smell testapple vestager smell test2 years ago
Published March 19, 2024 by Philip Elmer-DeWitt

Apple's App Store fees, safety concerns not passing EU enforcer's smell test

"I would think of it as unwise to say that the services are not safe to use, because that has nothing to do with the DMA." — Margrethe Vestager

Read More Apple's App Store fees, safety concerns not passing EU enforcer's smell test

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WSJ: AI Woodstockapple nvidia woodstock huang2 years ago
Published March 19, 2024 by Philip Elmer-DeWitt

WSJ: AI Woodstock

"Even Apple ’s much-watched launch events for the iPhone and iPad didn’t fill a venue this large."

Read More WSJ: AI Woodstock

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Nvidia partners with Apple Vision Pro (keynote video)apple nvidia huang keynote2 years ago
Published March 19, 2024 by Philip Elmer-DeWitt

Nvidia partners with Apple Vision Pro (keynote video)

From "GTC March 2024 Keynote with NVIDIA CEO Jensen Huang" posted Monday.

Read More Nvidia partners with Apple Vision Pro (keynote video)

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80 minutes with the guy who prototyped Apple Vision Pro (video)apple vision bar-zeev2 years ago
Published March 19, 2024 by Philip Elmer-DeWitt

80 minutes with the guy who prototyped Apple Vision Pro (video)

Avi Bar-Zeev was hired to show Apple management what "Spatial Computing" might look like. He may also have sold them on the term.

Read More 80 minutes with the guy who prototyped Apple Vision Pro (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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