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Premarket: Apple is redapple premarket red 2-13-261 month ago
Published January 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Fall From Record Highs Ahead of Earnings and Inflation Data" posted early Tuesday.

Read More Premarket: Apple is red

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Counterpoint: Apple's iPhone won 2025apple counterpoint iphone 20251 month ago
Published January 12, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple's iPhone won 2025

Apple led the global smartphone market with 20% share and 10% YoY growth, the highest among the top five brands.

Read More Counterpoint: Apple's iPhone won 2025

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Apple goes with Googleapple intelligence google gemini1 month ago
Published January 12, 2026 by Philip Elmer-DeWitt

Apple goes with Google

"Apple's decision to use Google's Gemini models for Siri shifts OpenAI into a more supporting role." — Equisights' Pxarth Talsania

Read More Apple goes with Google

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Apple: Bull vs. bearapple needham conference martin1 month ago
Published January 12, 2026 by Philip Elmer-DeWitt

Apple: Bull vs. bear

Horace Dediu and I are headed to the Big Apple for the 28th Annual Needham Growth Conference.

Read More Apple: Bull vs. bear

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Daniel Ives: Four reasons Apple will hit $350 this yearapple 2026 wedbush ives1 month ago
Published January 12, 2026 by Philip Elmer-DeWitt

Daniel Ives: Four reasons Apple will hit $350 this year

"In our view the Street is underestimating what 2026 is going to bring for Apple."

Read More Daniel Ives: Four reasons Apple will hit $350 this year

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Premarket: Apple was green, turned redapple premarket red 2-6-261 month ago
Published January 12, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Dow futures fall 300 points as Trump’s DOJ opens criminal investigation into Fed Chair Powell" posted early Monday.

Read More Premarket: Apple was green, turned red

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Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)apple immersive nba live1 month ago
Published January 11, 2026 by Philip Elmer-DeWitt

Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)

"I'm thinking to myself, how much would you pay for these seats if you were really there?" 

Read More Justin Ryan watched Friday's Lakers-Bucks game live on the Apple Vision Pro (video)

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This week's Apple trading strategies (1/12-1/16/26)apple trading strategies 1-12-261 month ago
Published January 11, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (1/12-1/16/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (1/12-1/16/26)

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Why hasn't Apple pulled Grok from the App Store?apple cook coward grok1 month ago
Published January 10, 2026 by Philip Elmer-DeWitt

Why hasn't Apple pulled Grok from the App Store?

X’s deepfake porn feature clearly violates app store guidelines. Why won’t Apple and Google pull it?

Read More Why hasn't Apple pulled Grok from the App Store?

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What China learned from Trump's 'decapitation' of Venezuelaapple taiwan china venezuela1 month ago
Published January 10, 2026 by Philip Elmer-DeWitt

What China learned from Trump's 'decapitation' of Venezuela

Mainland Chinese military magazine warns of ‘threat’ posed by island’s asymmetric warfare plan and calls for multipronged response.

Read More What China learned from Trump's 'decapitation' of Venezuela

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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