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WSJ: How Apple plans to bring genAI to the massesapple wsj siri reboot1 month ago
Published June 5, 2026 by Philip Elmer-DeWitt

WSJ: How Apple plans to bring genAI to the masses

"Apple’s key advantage in this future world is that iPhones already know everything about their users."

Read More WSJ: How Apple plans to bring genAI to the masses

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Evercore takes a deep dive into Apple Intelligence 2.0apple siri evercore wwdc1 month ago
Published June 5, 2026 by Philip Elmer-DeWitt

Evercore takes a deep dive into Apple Intelligence 2.0

"We don't think Apple needs to win the frontier-model race to monetize AI but rather its edge is in distribution to a ~1.25B iPhone install base." — Analyst Amit Daryanani

Read More Evercore takes a deep dive into Apple Intelligence 2.0

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Wedbush: AI will add $15 billion to Apple's services revenueapple wedbush wwdc pivotal1 month ago
Published June 5, 2026 by Philip Elmer-DeWitt

Wedbush: AI will add $15 billion to Apple's services revenue

"In a nutshell WWDC is a pivotal moment in Apple's future." — Analyst Daniel Ives

Read More Wedbush: AI will add $15 billion to Apple's services revenue

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Premarket: Apple was red, turned greenapple premarket red 6-30-261 month ago
Published June 5, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Reuters' "Nasdaq, S&P futures slip as semiconductors drag; payrolls in focus" posted early Friday.

Read More Premarket: Apple was red, turned green

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Hundreds of Apple Vision Pro engineers have re-entered the job marketapple avp engineers hiring1 month ago
Published June 4, 2026 by Philip Elmer-DeWitt

Hundreds of Apple Vision Pro engineers have re-entered the job market

Here's where they've gone, here's what they're getting paid.

Read More Hundreds of Apple Vision Pro engineers have re-entered the job market

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UBS: No WWDC fireworksApple ubs fireworks wwdc1 month ago
Published June 4, 2026 by Philip Elmer-DeWitt

UBS: No WWDC fireworks

"We don’t expect the event to be a positive catalyst for the shares." — Analyst David Vogt

Read More UBS: No WWDC fireworks

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Counterpoint: Apple grows as low-end smartphone makers get squeezedapple counterpoint smartphone squeeze1 month ago
Published June 4, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple grows as low-end smartphone makers get squeezed

"The narrative around the smartphone market is no longer how to grow shipments or market share, but whether to remain in the market at all.” — Analyst Yang Wang

Read More Counterpoint: Apple grows as low-end smartphone makers get squeezed

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Premarket: Apple is greenapple premarket green 7-7-261 month ago
Published June 4, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Nasdaq futures lead declines after Broadcom drop" posted early Thursday.

Read More Premarket: Apple is green

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Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmapapple vision roadmap ternus1 month ago
Published June 3, 2026 by Philip Elmer-DeWitt

Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap

"The display-less AI glasses, similar to Ray-Ban Meta, are still expected to ship in 2027."

Read More Ming-Chi Kuo: John Ternus has torn up my Apple vision roadmap

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Goldman Sachs: What to expect at Apple's WWDC 26apple goldman sachs wwdc261 month ago
Published June 3, 2026 by Philip Elmer-DeWitt

Goldman Sachs: What to expect at Apple's WWDC 26

"The announcement of a new AI-enhanced Siri, controllable through voice or a new text-based interface, will be the key development in focus by investors." — Analyst Michael Ng

Read More Goldman Sachs: What to expect at Apple's WWDC 26

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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