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Mark Gurman: The foldable iPhone is John Ternus' babyapple ternus fold iphone4 weeks ago
Published April 26, 2026 by Philip Elmer-DeWitt

Mark Gurman: The foldable iPhone is John Ternus' baby

"The excitement around the launch will give the new CEO a tailwind in both buzz and revenue."

Read More Mark Gurman: The foldable iPhone is John Ternus' baby

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'Apple is about to burst the AI bubble' (video)apple ai bubble brandt4 weeks ago
Published April 26, 2026 by Philip Elmer-DeWitt

'Apple is about to burst the AI bubble' (video)

"I've been saying it on this channel for months." — Kiraa founder Errol Brandt

Read More 'Apple is about to burst the AI bubble' (video)

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This week's Apple trading strategies (4/27-5/1/26)apple trading strategies 4-27-264 weeks ago
Published April 26, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (4/27-5/1/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (4/27-5/1/26)

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Counterpoint: Entry-level smartphone shipments won't grow again for two yearsapple soc counterpoint 20084 weeks ago
Published April 25, 2026 by Philip Elmer-DeWitt

Counterpoint: Entry-level smartphone shipments won't grow again for two years

"Apple, Samsung, Google and UNISOC posted positive growth."

Read More Counterpoint: Entry-level smartphone shipments won't grow again for two years

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The Verge: 95 minutes on Apple's CEO transition (video)apple transition verge podcast4 weeks ago
Published April 25, 2026 by Philip Elmer-DeWitt

The Verge: 95 minutes on Apple's CEO transition (video)

"From Apple's perspective this was an enormous comms success." — Daring Fireball's John Gruber

Read More The Verge: 95 minutes on Apple's CEO transition (video)

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Saturday Apple video: Introducing the Apple //e (1983)apple saturday //e video4 weeks ago
Published April 25, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Introducing the Apple //e (1983)

"Throughout the world more than three quarters of a million Apple IIs are being used — the largest installed base of any computer manufacturer." (6:38)

Read More Saturday Apple video: Introducing the Apple //e (1983)

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Patrick McGee blames Apple's Tim Cook for empowering Chinaapple mcgee cook china4 weeks ago
Published April 24, 2026 by Philip Elmer-DeWitt

Patrick McGee blames Apple's Tim Cook for empowering China

"Since 2008, Apple has worked with suppliers to train 30 million workers, principally in China. It has invested hundreds of billions of dollars in the mainland."…

Read More Patrick McGee blames Apple's Tim Cook for empowering China

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It has never cost so little to move into Apple's walled gardenapple walled garden entry4 weeks ago
Published April 24, 2026 by Philip Elmer-DeWitt

It has never cost so little to move into Apple's walled garden

"Overall, Apple's entry-level lineup arguably never seems to have been stronger or more affordable."

Read More It has never cost so little to move into Apple's walled garden

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Apple bores the Atlanticapple atlantic boring cook4 weeks ago
Published April 24, 2026 by Philip Elmer-DeWitt

Apple bores the Atlantic

"The image reminds me of the internet meme that shows Spider-Man pointing at himself: Tim Apple pointing at John Apple."

Read More Apple bores the Atlantic

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Trump threatens UK with 'big tariff' over 2% digital service tax on Apple et al.apple trump stamer4 weeks ago
Published April 24, 2026 by Philip Elmer-DeWitt

Trump threatens UK with 'big tariff' over 2% digital service tax on Apple et al.

President tells The Telegraph he will retaliate if Britain continues to ‘target’ major American companies such as Apple, Google and Meta.

Read More Trump threatens UK with 'big tariff' over 2% digital service tax on Apple et al.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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