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Premarket: Apple is greenapple premarket green 8-24-264 weeks ago
Published July 28, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Chip Selloff Rages On Amid AI Fears. Nasdaq Futures Drop." posted early Tuesday.

Read More Premarket: Apple is green

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CNBC talking heads talk about Apple's new highsapple fast money record4 weeks ago
Published July 28, 2026 by Philip Elmer-DeWitt

CNBC talking heads talk about Apple's new highs

From "‘Fast Money’ traders talk Apple hitting new high ahead of earnings" which aired Monday on CNBC Pro.

Read More CNBC talking heads talk about Apple's new highs

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Dan Niles on Apple AI: 'Sometimes you get lucky for being incompetent'apple niles overpriced4 weeks ago
Published July 28, 2026 by Philip Elmer-DeWitt

Dan Niles on Apple AI: 'Sometimes you get lucky for being incompetent'

From "Dan Niles on the biggest issue with Apple" which aired Monday on CNBC.

Read More Dan Niles on Apple AI: 'Sometimes you get lucky for being incompetent'

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Apple touches $339.57, closes at a record $336.91 and overtakes Nvidiaapple 339 intraday nvidia1 month ago
Published July 27, 2026 by Philip Elmer-DeWitt

Apple touches $339.57, closes at a record $336.91 and overtakes Nvidia

Once again Apple is — at least for now — the most valuable company in the world. 

Read More Apple touches $339.57, closes at a record $336.91 and overtakes Nvidia

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Goldman Sachs raises Apple target $30 to $370apple goldman raise 3701 month ago
Published July 27, 2026 by Philip Elmer-DeWitt

Goldman Sachs raises Apple target $30 to $370

"The bank sees that Apple still has opportunities to enhance revenues, especially with the continued demand for its products and the high profit margins it achieves from its services and devices."

Read More Goldman Sachs raises Apple target $30 to $370

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Premarket: Apple is greenapple premarket green 8-24-261 month ago
Published July 27, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Jump to Kick Off Crunch Week as Market Focuses on the Fed and Big Tech Earnings" posted early Monday.

Read More Premarket: Apple is green

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Apple says Micron's profit margins are too highapple mu trump margins1 month ago
Published July 26, 2026 by Philip Elmer-DeWitt

Apple says Micron's profit margins are too high

Tim Cook may have a point, but it's lost in the irony.

Read More Apple says Micron's profit margins are too high

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22 minutes with ex-Twitter CEO Dick Costoloapple costolo daily beast1 month ago
Published July 26, 2026 by Philip Elmer-DeWitt

22 minutes with ex-Twitter CEO Dick Costolo

The AI and social media stuff starts at 55:45. For U.S. politics in a Scottish accent, start at the beginning.

Read More 22 minutes with ex-Twitter CEO Dick Costolo

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This week's Apple trading strategies (7/27-7/31/26)apple trading strategies 7-27-261 month ago
Published July 26, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (7/27-7/31/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (7/27-7/31/26)

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Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdownapple smackdown q32026 invite1 month ago
Published July 25, 2026 by Philip Elmer-DeWitt

Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends of the blog to Apple’s Q3 2026 Earnings Smackdown

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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