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Apple Campus 2: First drone flyover of September (video)9 years ago
Published September 9, 2016 by Philip Elmer-DeWitt

Apple Campus 2: First drone flyover of September (video)

Matthew Roberts’ latest tour of the spaceship and its satellites, four months to occupancy. UPDATE: Just discovered Duncan Sinfield's spaceship video, which went up the same day. In…

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Apple's iPhone 7 event: What the analysts are saying—updated9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

Apple's iPhone 7 event: What the analysts are saying—updated

Excerpts from the notes we've seen. More as they come in. Interesting how little the analysts have to say about the missing headphone jack. The exception, Ben…

Read More Apple's iPhone 7 event: What the analysts are saying—updated

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AirPod mating dance (video)9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

AirPod mating dance (video)

Works on any iOS 10 device. $159. Available late October.

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Apple: Live from the Bill Graham Civic Auditorium9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

Apple: Live from the Bill Graham Civic Auditorium

Watch Apple's livestream if you can. This was my running commentary. 12:00 p.m. Pacific. That's a wrap. No surprises today. Apple, as the rumor sites predicted, introduced a…

Read More Apple: Live from the Bill Graham Civic Auditorium

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How to watch today's Apple event live from your home or office9 years ago
Published September 7, 2016 by Philip Elmer-DeWitt

How to watch today's Apple event live from your home or office

The fun starts at 10 a.m. Pacific, 1 p.m. Eastern, 5 p.m. London, 1 a.m. Hong Kong. I'll be there—along with Recode, The Verge, Six Colors, TechCrunch,…

Read More How to watch today's Apple event live from your home or office

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Bundled with the new iPhone are...9 years ago
Published September 6, 2016 by Philip Elmer-DeWitt

Bundled with the new iPhone are...

Five options: Wireless ear buds. Wireless ear buds and adapter. Lightning ear buds. Lightning ear buds and adapter. The existing 3.5mm ear buds and adapter. "Option…

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How Apple trades before and after iPhone launches9 years ago
Published September 6, 2016 by Philip Elmer-DeWitt

How Apple trades before and after iPhone launches

Is there a pattern to the madness? Yes there is. It's a variation on "buy the rumor, sell the news." Only in Apple's case, according to UBS analyst Steven…

Read More How Apple trades before and after iPhone launches

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What kind of tax holiday can Apple expect?9 years ago
Published September 5, 2016 by Philip Elmer-DeWitt

What kind of tax holiday can Apple expect?

There are three proposals on the table. The U.S. tax on income earned outside its borders is one of the highest in the world: 35% to the federal…

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How does the EC figure Apple paid 0.005% in taxes?9 years ago
Published September 4, 2016 by Philip Elmer-DeWitt

How does the EC figure Apple paid 0.005% in taxes?

A tale of two pie charts.   Not seeing the graphics? Try the website.  From the European Commission press release: Apple Sales International recorded profits of…

Read More How does the EC figure Apple paid 0.005% in taxes?

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On social media, the iPhone 7 is huge9 years ago
Published September 3, 2016 by Philip Elmer-DeWitt

On social media, the iPhone 7 is huge

Screenshot from Facebook, three days before Apple's Sept. 7 event. Click to enlarge. Not seeing the graphic? Try the website.  Apple is doomed?

Read More On social media, the iPhone 7 is huge

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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