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Look what knocked the wind out of Apple yesterdayBarclays mild headwind8 years ago
Published January 3, 2018 by Philip Elmer-DeWitt

Look what knocked the wind out of Apple yesterday

From a note to clients by Barclays' Mark Moskowitz that landed in my inbox Wednesday morning.

Read More Look what knocked the wind out of Apple yesterday

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How Steve Jobs turned Apple around in 1997 (video)three bullet points8 years ago
Published January 3, 2018 by Philip Elmer-DeWitt

How Steve Jobs turned Apple around in 1997 (video)

It took three bullet points—just three bullet points—to construct the framework of Apple's recovery. 

Read More How Steve Jobs turned Apple around in 1997 (video)

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Ritchie: 10 things Apple should do in 2018rene ritchie 10 things apple should do8 years ago
Published January 2, 2018 by Philip Elmer-DeWitt

Ritchie: 10 things Apple should do in 2018

Excerpted from Rene Ritchie's "What I’d like to see from iPhone, iPad, Watch, TV, and Mac in 2018"

Read More Ritchie: 10 things Apple should do in 2018

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Survey: 35% of iPhone buyers have or want the iPhone Xiphone mix iphone x8 years ago
Published January 2, 2018 by Philip Elmer-DeWitt

Survey: 35% of iPhone buyers have or want the iPhone X

Lacking hard data from Apple about the mix of iPhones sold, surveys like this may be as good as we're going to get.

Read More Survey: 35% of iPhone buyers have or want the iPhone X

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Apple will turn 42 in 2018, IBM will be 107company ages 20188 years ago
Published January 2, 2018 by Philip Elmer-DeWitt

Apple will turn 42 in 2018, IBM will be 107

Google and Amazon are twenty-somethings. Facebook is a teenager.

Read More Apple will turn 42 in 2018, IBM will be 107

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iPhone X: Better than a Bloomberg terminalMichael de la Merced iPhone X8 years ago
Published January 2, 2018 by Philip Elmer-DeWitt

iPhone X: Better than a Bloomberg terminal

Q: But it’s all glass. Do you fear breaking it? A: Only about every other minute.

Read More iPhone X: Better than a Bloomberg terminal

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Apple retail 2017: The year of the retrofitapple store new look8 years ago
Published January 1, 2018 by Philip Elmer-DeWitt

Apple retail 2017: The year of the retrofit

In a project worthy of the late Gary Allen, 9to5Mac surveyed every Apple Store that opened, closed or was remodeled in 2017.

Read More Apple retail 2017: The year of the retrofit

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This is how Apple's 2017 looked to meApple cash david streitfeld8 years ago
Published December 31, 2017 by Philip Elmer-DeWitt

This is how Apple's 2017 looked to me

I hate year-end roundups.

Read More This is how Apple's 2017 looked to me

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What do Boeing, Caterpillar, Visa and Apple have in common?boeing caterpillar visa apple8 years ago
Published December 30, 2017 by Philip Elmer-DeWitt

What do Boeing, Caterpillar, Visa and Apple have in common?

They were the Dow 30's biggest winners of 2017.

Read More What do Boeing, Caterpillar, Visa and Apple have in common?

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Apple's come a long way from 'you're holding it wrong'antennagate8 years ago
Published December 29, 2017 by Philip Elmer-DeWitt

Apple's come a long way from 'you're holding it wrong'

Apple's response to "throttlegate" was pure Tim Cook: clear, heartfelt and painfully sincere.

Read More Apple's come a long way from 'you're holding it wrong'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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