I've seen less suspense at an Apple product launch.
Read More Handicapping Apple's March quarter revenue guidance
I've seen less suspense at an Apple product launch.
Read More Handicapping Apple's March quarter revenue guidance
From a Counterpoint press release posted Wednesday.
Read More Americans bought a record 22 million iPhones in December
A ballsy move to make based on "much in the press about order cuts."
From a note to clients by Deutsche Bank's Sherri Scribner.
Read More Analyst: iPhone X demand not living up to high expectations
"It’s going to be one of the more entertaining quarters," says the veteran Apple watcher, now at Loup Ventures. "Something doesn't add up."
Read More A chat with Gene Munster about the wild Apple chatter
Nobody expects Apple to release a unit sales number when it reports its quarterly results Thursday.
Read More How many Watches did Apple sell last quarter (fiscal Q1 2018)?
"They always do this when things aren’t selling well. It’s a real headache."
This may not be enough to stem the bloodletting.
Read More Apple supplier pushes back on report of iPhone X cuts
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