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Counterpoint: Apple 42%, Google 1%counterpoint7 years ago
Published May 22, 2018 by Philip Elmer-DeWitt

Counterpoint: Apple 42%, Google 1%

Six of the top 10 smartphones sold in the U.S. last quarter were iPhones. 

Read More Counterpoint: Apple 42%, Google 1%

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The catchiest Apple animoji yetcatchiest animoji7 years ago
Published May 21, 2018 by Philip Elmer-DeWitt

The catchiest Apple animoji yet

"Taxi Driver"  is timed to the release of an Apple Music exclusive. Naturally. From AppleInsider: The minute-long video features the bear Animoji character supported by the…

Read More The catchiest Apple animoji yet

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Apple slips from 3rd to 4th place in the Fortune 500Fortune 500 cal 20177 years ago
Published May 21, 2018 by Philip Elmer-DeWitt

Apple slips from 3rd to 4th place in the Fortune 500

A lot can happen in the time it takes Fortune to catch up to Apple's fiscal year. 

Read More Apple slips from 3rd to 4th place in the Fortune 500

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Apple still trades like a steel mill going out of businesssteel mill distorted may 20187 years ago
Published May 21, 2018 by Philip Elmer-DeWitt

Apple still trades like a steel mill going out of business

With Apple's share price approaching its all-time high, you might think the company was over-valued.

Read More Apple still trades like a steel mill going out of business

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Apple's bottomless cash flowperpetuity7 years ago
Published May 21, 2018 by Philip Elmer-DeWitt

Apple's bottomless cash flow

Analyst: Apple could funnel $40-$60 billion to investors every year until the end of time.

Read More Apple's bottomless cash flow

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Time Inc.: 'The business model was broken'time inc7 years ago
Published May 20, 2018 by Philip Elmer-DeWitt

Time Inc.: 'The business model was broken'

My friends and former colleagues on The last days of Time Inc. in Sunday's New York Times.

Read More Time Inc.: 'The business model was broken'

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Apologies to Norway's central bank7 years ago
Published May 18, 2018 by Philip Elmer-DeWitt

Apologies to Norway's central bank

Since Norges' big purchase of Apple is a matter of public record, the need for continued secrecy is a mystery to me.

Read More Apologies to Norway's central bank

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Exclusive: Big funds knock Apple off its pedestalapple funds under management7 years ago
Published May 18, 2018 by Philip Elmer-DeWitt

Exclusive: Big funds knock Apple off its pedestal

For the first time in nearly a decade, funds with at least $100 million under management have bet bigger on a different company. 

Read More Exclusive: Big funds knock Apple off its pedestal

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Apple's most amazing accessibility videoaccessibility7 years ago
Published May 18, 2018 by Philip Elmer-DeWitt

Apple's most amazing accessibility video

"This is incredible stuff. The last part made me tear up."

Read More Apple's most amazing accessibility video

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Three who got Apple wronggot apple wrong sacconaghi walkley Long7 years ago
Published May 17, 2018 by Philip Elmer-DeWitt

Three who got Apple wrong

Is there no penalty on Wall Street for that?

Read More Three who got Apple wrong

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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