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Apple spent $500 million in Hollywood this yearLiberty Ross and Jimmy Iovine at the Vanity Fair Oscar party7 years ago
Published November 21, 2017 by Philip Elmer-DeWitt

Apple spent $500 million in Hollywood this year

Breaking into the movie business may not be easy for Apple.

Read More Apple spent $500 million in Hollywood this year

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Apple influences Russia selectionApple kremlin iphone7 years ago
Published November 21, 2017 by Philip Elmer-DeWitt

Apple influences Russia selection

Price cuts and trade-ins tipped the balance of iPhone sales last quarter.

Read More Apple influences Russia selection

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How many jobs would Apple’s repatriated billions create? Part IIpile of Apple repatriated billions7 years ago
Published November 20, 2017 by Philip Elmer-DeWitt

How many jobs would Apple’s repatriated billions create? Part II

Pardon my obsessing over the GOP's tax plan, but if not now, when?

Read More How many jobs would Apple’s repatriated billions create? Part II

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What 35% tax rate? Apple paid 18.1% last year.apple tax rate7 years ago
Published November 20, 2017 by Philip Elmer-DeWitt

What 35% tax rate? Apple paid 18.1% last year.

Cisco, Google, Microsoft and Oracle also pay less than 20% in taxes.

Read More What 35% tax rate? Apple paid 18.1% last year.

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Blaming the iPhonerevenge of analog7 years ago
Published November 19, 2017 by Philip Elmer-DeWitt

Blaming the iPhone

From David Sax, author of The Revenge of Analog, in Sunday's New York Times.

Read More Blaming the iPhone

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What do the Texas Rangers want from Apple?texas rangers sutherland springs iPhone7 years ago
Published November 19, 2017 by Philip Elmer-DeWitt

What do the Texas Rangers want from Apple?

The Texas Rangers already know who killed 26 people in Sutherland Springs, and he's dead.

Read More What do the Texas Rangers want from Apple?

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Why did Apple postpone the HomePod?apple why siri so bad homepod7 years ago
Published November 18, 2017 by Philip Elmer-DeWitt

Why did Apple postpone the HomePod?

Three ways of looking at a launch delay.

Read More Why did Apple postpone the HomePod?

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Apple Park visitors center: Opening day videoapple park visitors center7 years ago
Published November 18, 2017 by Philip Elmer-DeWitt

Apple Park visitors center: Opening day video

Special iPads give visitors a virtual peek at the worker cubicles inside

Read More Apple Park visitors center: Opening day video

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How many jobs would Apple's repatriated billions create?Cook with Apple employees7 years ago
Published November 17, 2017 by Philip Elmer-DeWitt

How many jobs would Apple's repatriated billions create?

Sorry, folks, but Apple already has all the job-creating cash it needs.

Read More How many jobs would Apple's repatriated billions create?

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Apple HomePod: Don't hold your breathapple delays homepod7 years ago
Published November 17, 2017 by Philip Elmer-DeWitt

Apple HomePod: Don't hold your breath

Apple delays HomePod.

Read More Apple HomePod: Don't hold your breath

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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