Apple’s Grammy Memoji ads: What’s the business idea?

Marketing high-end iPhones? Selling Apple Music subs? Showing off Apple’s in-house production skills?

My take: I like ’em. They’re cool. But they’re also sufficiently self-indulgent to make me wonder why.

UPDATE, from Esquire: The 2019 Grammys Are Already Looking Like a Complete Disaster

6 Comments

  1. Fred Stein said:

    I think the idea is free advertising. And just having fun.

    1
    February 9, 2019
    • Fred Stein said:

      “Free” as in all the on-line news outlets talking about it. A Google search turned up quite a few. But, fair enough, it’s the usually suspects, Verge, cult of mac…..

      0
      February 10, 2019
  2. Gregg Thurman said:

    cool. But they’re also sufficiently self-indulgent to make me wonder why.

    Having spent $1000+ purchasing the best handset on the market, creatives (music, film, etc) like to have fun with their decision as well

    1
    February 9, 2019
  3. Kathy Corby said:

    Haha, PED, you are not the target audience. Neither am I, the worse luck……

    1
    February 9, 2019
  4. Aaron Belich said:

    Once your done with youtube, of whatever you’re watching on, sign-up for Apple Music to watch more… thats the gist. Pretty simple and straightforward if you made it to the end of any of these.

    1
    February 9, 2019

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